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Sports and Event Management

Economics and Business Administration | Master's programme

About the Programme

The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector. The profile is offered at Campus Esbjerg.

Programme Structure

The profile concerns itself with the entertainment markets, and how they interact with the sports and event sector. Other marketing issues are strategy and competition. The organizational subjects are governance in sports companies, project management and innovation management. In addition, you get methodological skills in qualitative as well as in qualitative research. Further, you can choose between electives offered especially for this programme as well as electives from other master studies offered at Campus Esbjerg.
The profile runs in eight quarters. In the courses, you will work with projects, in groups and have lectures. The group of students in the courses is normally a size allowing interaction with the professor lecturing as well as discussions among the students. This enlarges the size of the active vocabulary which you can later use in discussing issues related to these fields as a part of your job.
The courses on the profile are taught in English.

Career Opportunities

Masters of Science in Economics and Business Administration work within practically all administrative areas as for example marketing and sales management, planning, HRM and organisational planning. Examples of job titles with Sports and Event Management

• Marketing and promotions director
• Sporting goods sales representative
• Corporate sales director
• Director of tickets sales

Entry Requirements And Application

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration.

Facts about the programme

• Tuition language: English
• Study start: February (final intake February 2026)
• Location: Esbjerg
• Tuition fee for non EU/EEA students: EUR 4250 per semester (30 ECTS)
• Student Housing: Guaranteed student housing for all internationals

Application deadlines:

• EU/EEA or Swiss applicants:
  • September intake: 1 March
  • February intake: 15 October
• Non EU/EEA or Swiss applicants:
  • September intake: 1 February
  • February intake: 1 September

New master’s degree opportunities from 2028

As of the 2028 intake, we expect that you will be able to study the programme at SDU as a 1-year or 2-year master’s degree, or as a master’s degree for working professionals.

• 1-year master’s degree
• 2-year master’s degree
• Master’s programmes for working professionals

AACSB Accreditation

This programme is AACSB accredited. The University of Southern Denmark Business School is among the only 6 % of the world’s business schools that are accredited by AACSB.

The University of Southern Denmark Business School

The University of Southern Denmark Business School creates knowledge and educates talents who make a difference both locally and globally. The University of Southern Denmark Business School is the centre for research and education in business economics at SDU. We are where research excellence meets talent and real-world application. Researchers and students alike collaborate with the business community, public organisations and international partners on projects, development and solutions that create value for society. We educate future leaders, entrepreneurs and employees to hold key positions in private and public organisations both nationally and internationally. The University of Southern Denmark Business School is AACSB-accredited – a testament to the world-class quality of our research and educational programmes.