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Program Overview

The Advertising and Marketing Communications major has been created to address the advertising industry's demand for university graduates who comprehend the strategic choices involved in overseeing a company's advertising and promotional efforts. A crucial aspect of this major is the ability to craft messages aimed at consumers regarding products, services, and ideas, and to effectively convey these messages through both traditional and digital media. Students develop the skills necessary to plan and execute promotional, advertising, and marketing communication campaigns in a digital landscape, while also learning to assess their success through market research.

Program Structure

Structure Notes

Students undertaking the Advertising and Marketing Communications major with the following sub-major will need to substitute an alternative subject:

• SMJ10086 Business Analytics in Marketing students must substitute an alternative subject from the MAJ08981 option list in place of 24309 Marketing Research Anti-requisite(s): MAJ08441 Marketing, SMJ08131 Advanced Advertising, SMJ08137 Advertising, SMJ08138 Marketing

Core Subjects

Complete all of the following subjects:

• 24202 Consumer Behaviour (6 CPs)
• 24210 Integrated Marketing Communications (6 CPs)
• 24309 Marketing Research (6 CPs)
• 24101 Applied Project in Advertising and Marketing Communication (Capstone) (6 CPs)

Option Subjects

Select 24 credit points from the following subjects:

• 24510 Advertising Research (6 CPs)
• 24211 Branding (6 CPs)
• 26600 Business Internship (6 CPs)
• 52662 Creative Advertising (6 CPs)
• 24104 Digital Marketing and Social Media (6 CPs)
• 21644 Law for Business Professionals (6 CPs)
• 24207 Media Planning (6 CPs)
• 52663 Strategic Campaign Design (6 CPs)

Program Details

• Credit Points: 48
• Faculty: Business
• Study Level: Undergraduate
• Courses that offer this major include C10026 Bachelor of Business and combined degrees with Bachelor of Business and C10235 Bachelor of Accounting.