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Bachelor of Commerce International Business and Marketing (Double Major)

Overview

The Bachelor of Commerce International Business and Marketing (Double Major) program is designed to meet the demands of the global business environment. This program will equip students with the knowledge and skills needed by the ever-evolving market. Through a combination of theoretical knowledge, real-world case studies, and industry projects, students will gain a deep understanding of financial principles, marketing strategies, and their application in business contexts.

Program Details

• Location: Dubai
• Study method: On-campus
• Study mode: Full-time
• Intake: January, May, September
• Duration: 3 years full-time
• Annual fees:
  • January 2026: AED 56,700
  • September 2026: AED 60,900

Accreditation

The Bachelor of Commerce International Business and Marketing (Double Major) program at Curtin Dubai is accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and licensed by the Knowledge and Human Development Authority (KHDA).

Application Requirements

• Indicative cut-off scores:
  • GCE A-Levels: 5 points (minimum 2 subjects)
  • IB: 24 points
  • India: CBSE/ICSE 60% HSC 65%
  • Pakistan: 75%
• English language requirements:
  • 12th CBSE 60%
  • IGCSE English Language and Literature C
  • IBDP 4
  • IELTS 6.0, with no band less than 6.0 or equivalent

Course Structure

Course structures and unit availability may change as part of ongoing curriculum review. Detailed information on courses and their components can be found in the Curtin Handbook.

• Communication, Culture, and Indigenous Perspectives in Business
• Financial Decision Making
• Strategic Career Design
• Analytics for Decision Making
• Markets and Legal Frameworks
• Organisational Behaviour
• Discovering Marketing
• Supply Chain Management
• Introduction to Global Business
• International Management
• Marketing Across Borders
• Responsible Management in Asia
• International Business Ethics
• Managing Social Media Platforms
• Strategic Management
• Creating Content and Creating Briefs
• Consumer Behaviour
• Marketing Intelligence
• Digital Marketing Strategy
• Project Management
• Services Marketing
• Business Internship
• Corporate Marketing Strategy
• 1 Elective

Credit for Previous Study

Credit for recognised learning is considered on an individual basis.

Course Duration

The BCom International Business and Marketing (Double Major) is a 3-year program when taken in a standard semester model as a full-time student and 6 years when taken part-time on the semester model.

Fees

• January 2026 intake tuition fees:
  • Study mode: Full-time
  • Annual fees: AED 56,700
• For students starting in September 2026 or later:
  • Study mode: Full-time
  • Annual fees: AED 60,900
• All tuition fees are inclusive of VAT.
• Tuition fees are subject to revision each year.

Scholarships and Bursaries

Students may qualify for a range of scholarships or bursaries designed to recognise their achievements and support their study journey at Curtin Dubai.

Professional Recognition and Accreditation

Curtin Business School is recognised as an elite global business school through accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International.

Career Opportunities

Below are some career options after studying this course:

• International Marketing Manager
• International Business Development Manager
• Export/Import Manager
• International Sales Manager
• Market Research Analyst
• International Trade Specialist
• Brand Manager (International)
• International Business Consultant