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Online Master of Business Administration with a Marketing Concentration

The MBA with a Marketing Concentration offered through LSU Shreveport provides well-rounded business education with coursework in operations, finance, organizational strategy, and product, services, and international marketing for students passionate about understanding consumer behavior and purchasing dynamics.

Total Credit Hours

30

Cost Per Credit Hour

$484

Application Deadline

February 23, 2026

Program Start Date

Spring 2 2026 classes start on March 16, 2026

Program Overview

The MBA with a Marketing Concentration is designed to be flexible and convenient for working professionals. It offers premium education at an affordable cost, with a total program tuition of $14,520.

Finish in as Few as 10 Months

Designed to be flexible and convenient for working professionals.

Affordable

LSUS online MBA tuition is 50% less than the average online MBA.

GMAT/GRE Waiver Available

A GMAT/GRE waiver is available for qualified applicants.

Course Listings

The online MBA in Marketing consists of 30 credit hours, including seven core courses (21 credit hours) and the completion of a concentration or specialization.

Core Courses

• MBA 700: Managerial Use of Accounting Data (3 credit hours)
• MBA 701: Economic Analysis for Management (3 credit hours)
• MBA 702: Financial Management (3 credit hours)
• MBA 703: Management Information Systems (3 credit hours)
• MBA 704: Organizational Behavior (3 credit hours)
• MBA 705: Organizational Strategy and Policies (3 credit hours)
• MBA 706: Marketing Strategy (3 credit hours)

Concentration and Specialization Courses

Students pursuing an MBA—Marketing Concentration must take three of the following courses. Students pursuing an MBA—Marketing Specialization must take two of the following courses and one MBA elective of choice.

• MBA 741: Data-Driven Decision Making (3 credit hours)
• MBA 744: Visualization of Data for Business (3 credit hours)
• MBA 775: Hospitality and Casino Marketing (3 credit hours)
• MBA 776: International Marketing (3 credit hours)
• MBA 777: Advanced Marketing Analytics (3 credit hours)

Elective Courses

Electives enable students to further develop their degree path to fit their goals. Students pursuing an MBA—Marketing Specialization must take one MBA elective of choice.

Optional Foundation Courses

Enrollment in Foundation courses is determined by the student and should be based on the student's undergraduate degree, job experience, and related skills set. The four optional foundation courses do not count towards fulfilling MBA requirements.

• MBA 500 Fundamentals of Accounting
• MBA 501 Fundamentals of Economics
• MBA 502 Fundamentals of Finance
• MBA 503 Fundamentals of Statistics

Admission Requirements

Students interested in the MBA – Marketing online program must first follow the admission requirements below to be accepted into LSUS Graduate School.

• Submit the graduate application and $20 application fee
• Graduate degree from a regionally accredited university, OR
• Bachelor's degree from a regionally accredited university, with minimum 3.0 overall GPA or minimum 3.0 GPA in last 60 semester hours of courses, OR
• Bachelor's degree from a regionally accredited university, with a minimum 2.5 overall GPA or minimum 2.75 GPA in last 60 semester hours of courses, AND at least three years of professional work experience, OR
• Bachelor's degree from a regionally accredited university, with minimum 2.5 overall GPA or minimum 2.75 GPA in last 60 semester hours of courses, AND a minimum GMAT score of 450, AND a minimum score of 1000, based on the following formula: GMAT score plus (200 x overall undergraduate GPA).
• Official transcripts from all colleges/universities attended and any other required official documents

Career Opportunities

• Product Manager
• Director of Marketing
• Marketing Analyst
• Media Planner
• Brand Manager

Accreditation

The College of Business at Louisiana State University Shreveport is accredited by The Association to Advance Collegiate Schools of Business (AACSB International). Less than 5 percent of all business schools worldwide meet AACSB International's demanding standards.

What Will I Learn?

An MBA – Marketing Concentration or Specialization prepares you for an active role in advertising and marketing planning, execution, and analysis across a wide variety of business-to-business and business-to-consumer environments. Students will receive a comprehensive business education focused on a range of relevant topics.

Why Choose This Program?

When you decide to trust LSUS for your educational needs, you will receive all of the resources within the LSU family of institutions across Louisiana. Our AACSB accredited program is rated as one of the best in the country due to the unmatched flexibility, convenience, and affordability that it offers students.

Related Programs

• Online MBA: Accounting
• Online MBA: Data Analytics
• Online MBA: Entrepreneurship and Family Enterprise
• Online MBA: Finance
• Online MBA: General Business
• Online MBA: Hospitality and Casino Management
• Online MBA: Human Resources
• Online MBA: International Business
• Online MBA: Project Management