نظرة عامة على البرنامج

Introduction to the Publicity and Propaganda Undergraduate Course

The Publicity and Propaganda undergraduate course at the Federal University of Minas Gerais (UFMG) offers 40 annual vacancies, filled in the first semester of each year, in the morning shift. The formation is at the bachelor's level, and the total workload to be completed by students is 2,700 hours, distributed over 8 semesters. The curricular path of the Publicity and Propaganda formation values student autonomy, allowing them to choose the disciplines to attend, from a set of mandatory, optional, free formation, and complementary formation activities.

Course Overview

The UFMG has been offering the Publicity and Propaganda course since 1975, when the polyvalent courses in Social Communication were created, with specializations that divided it: Journalism, Public Relations, and Publicity and Propaganda. Since 2014, the specializations have been extinguished, and the course has existed independently, linked to the Department of Social Communication. Inserted in the academic field of this area, the course fosters professional practice in Publicity through academic work and reflection on the profession.

Course Structure

• The course is a highlight in the evaluations carried out by the Ministry of Education (MEC) and also stands out in rankings produced by the specialized press, such as the Student Guide and the University Ranking Folha.
• The job market recognizes the quality of the course, absorbing the students who graduate, either in the professional field or in the academic field.
• Due to its status as one of the few undergraduate courses in Publicity and Propaganda offered in a public university in the state of Minas Gerais, its political importance is noteworthy in the context of academic and scientific production on Social Communication.

Course Details

• Unit: Faculty of Philosophy and Human Sciences
• Modality: On-campus Bachelor's degree
• Duration (semesters): Standard: 8 (daytime), Maximum: 14 (daytime)
• Workload (hours): 2,700 hours

Curriculum and Formation

The Publicity and Propaganda course provides a professionalizing formation combined with a consistent theoretical formation. This is achieved through a transversal formation that organizes the offer of curricular contents in general and specific disciplines, allowing the conjunction of contents from diverse areas, such as letters, visual arts, and other human and social sciences, as well as managerial sciences.

Conclusion

The course's emphasis on autonomy, transversal formation, and professional practice makes it a unique and valuable offering in the field of Publicity and Propaganda. With its strong reputation and recognition in the job market, the course is an attractive option for students seeking a comprehensive education in this area.