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Strategic Hotel Management MSc

The Strategic Hotel Management MSc is a postgraduate program offered by the University of Surrey, designed to equip students with the knowledge, skills, and insights required to take on leadership positions within the international hotel sector.

Awarding Body and Teaching Institute

The awarding body and teaching institute for this program is the University of Surrey.

Framework and Final Award

The program is offered at FHEQ Level 7, and the final award is an MSc in Strategic Hotel Management.

Subsidiary Awards

Subsidiary awards available include:

• Postgraduate Diploma (PGDip) in Strategic Hotel Management
• Postgraduate Certificate (PGCert) in Strategic Hotel Management

Modes of Study

The program is available in full-time mode, consisting of 180 credits and 90 ECTS credits.

QAA Subject Benchmark Statement

The program aligns with the QAA Subject Benchmark Statement for Business and Management (Master), Events, Hospitality, Leisure, Sport, and Tourism.

Faculty and Department

The program is offered by the Faculty of Arts, Business and Social Sciences, specifically the Surrey Hospitality & Tourism Management department.

Programme Leader

The program leader is GANBERT Sylvia (Hosp & Tour).

Date of Production/Revision of Spec

The program specification was produced/revisioned on 27/01/2026.

Educational Aims of the Programme

The educational aims of the program include:

• Emphasizing the international outlook of the hotel sector to nurture respect for diversity and develop awareness of global challenges
• Preparing students to assume key managerial and leadership roles in the global hotel sector
• Providing students with high-quality experiential learning by integrating and balancing research-led and practice-based education
• Inspiring and motivating students to unlock their full potential and make a positive difference in the world of hospitality and beyond
• Challenging students' understanding of and instilling their responsibility to shape a more sustainable future society
• Providing a high-quality education on strategic hotel management, which is intellectually rigorous and recognizes current issues
• Enabling confident, critical, and creative use of a full range of digital technologies for information, communication, and problem-solving in contemporary business contexts
• Offering a business management orientation related to the hotel business drawing on a range of cognate areas of study
• Empowering students with critical thinking skills and knowledge to appreciate current inter-relationships between key hotel sectors and the ability to influence their future directions
• Inspiring future generations of leaders and entrepreneurs to create, lead, innovate, challenge, and change global and local hospitality businesses for the better
• Nurturing and challenging students' aspiration and intellect in specific areas of hospitality through exciting original elective modules by leading academics and researchers
• Developing graduates who are resourceful, independent, reflective thinkers, and lifelong learners to become successful, globally competitive leaders in their chosen professions in the hotel industry

Programme Learning Outcomes

The program learning outcomes include:

• Critically evaluating the development, characteristics, issues, and influences relevant to strategic hotel management
• Demonstrating an in-depth understanding of key issues, challenges, and future directions of the international hotel industry
• Appreciating the management, operation, organization, and provision of managing global hotel businesses through research-led, practice-based modules
• Understanding the research process and developing an ability to design research in strategic hotel management with appropriate methods
• Developing an ability to recognize and address specific needs, issues, and challenges within the various aspects of global hotel management to support sustainability in the industry
• Critically evaluating key management theories and successfully applying them in the management, operation, organization, and provision of hotel business or service sector
• Developing independent thinking and active learning techniques that challenge existing knowledge and business practices
• Developing enhanced learning and problem-solving abilities that build confidence, self-efficacy, resourcefulness, and resilience
• Applying knowledge and skills to produce a high-quality research project, which could take the form of a dissertation or business plan
• Evaluating critically a wide range of approaches and techniques relevant to the strategic management of hotels
• Displaying a range of knowledge, skills, and behaviors relevant to the needs of existing and future managers, executives, and professionals irrespective of their sector of operation
• Developing a critical understanding of ethical dilemmas, challenges in diversity and inclusion within the hotel sector, and the ability to formulate solutions in dialogue with colleagues, clients, mentors, and others
• Developing a critical understanding of and the ability to evaluate current and potential technological advances and techniques relevant to strategic hotel management
• Critically evaluating the impacts of the hotel industry on the environment, economy, and society

Programme Structure

The program is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7. All modules are semester-based and worth 15 credits, with the exception of project, practice-based, and dissertation modules.

Modules

The modules offered in the program include:

• DISSERTATION (Optional, 60 credits)
• BUSINESS PLAN (Optional, 30 credits)
• HOTEL INVESTMENT AND FINANCE (Compulsory, 15 credits)
• HOTEL OPERATIONS ANALYSIS (Compulsory, 15 credits)
• STRATEGIC HUMAN RESOURCE MANAGEMENT (Compulsory, 15 credits)
• RESEARCH METHODS (Compulsory, 15 credits)
• STRATEGIC MANAGEMENT OF INT'L HOTEL COMPANIES (Compulsory, 15 credits)
• STRATEGIC MARKETING AND BRAND MANAGEMENT (Compulsory, 15 credits)
• REVENUE MANAGEMENT (Optional, 15 credits)
• ETHICS AND CSR (Optional, 15 credits)
• DESIGNING DIGITAL SERVICES (Optional, 15 credits)
• CONTEMPORARY ISSUES IN SUSTAINABILITY (Optional, 15 credits)
• BUSINESS ANALYTICS IN SERVICES (Optional, 15 credits)
• HOSPITALITY INFORMATION SYSTEMS (Optional, 15 credits)

Opportunities for Placements/Work-Related Learning/Collaborative Activity

The program offers opportunities for associate tutors, guest speakers, and visiting academics, but does not include professional training years, placements, clinical placements, study exchanges, or dual degrees.

Other Information

The program aims to develop students' understanding of the global hotel industry and strategic management approaches, and to support students in mastering academic knowledge and professional skills required to compete on a global stage. The program seeks to develop sought-after graduates who embody characteristics such as future hotel leaders, critical and creative thinkers, globally and culturally intelligent, resourceful, resilient, and enterprising in outlook, effective communicators, ethically, socially, and environmentally responsible, and digitally competent.