نظرة عامة على البرنامج

University Programs

The university offers a range of programs for students, including undergraduate and graduate degrees.

Undergraduate Programs

• Art History (BA)
• Graphic Design (BFA)
• Interior Design (BFA)
• Painting + Printmaking (BFA)
• Kinetic Imaging (BFA)

Graduate Program

MFA in Design

• MFA in Design: Overview
• MFA in Design: Curriculum
• MFA in Design: MFA ON-THE-GO

Minors

• Film and Design
• Islamic Art History

Academic and Career Advising

• Academic Advising
• Career Services

Research

• Research News
• Projects
• Opportunities
  • VCUarts Qatar Funding
  • VCU Funding
  • Qatar Research, Development and Innovation (QRDI)
  • External Funding

Academic and Creative Spaces

• Art & Design Library
• Innovative Media Studios
• Materials Library
• Writing Center
• Digital Design + Fabrication

Social Media Design & Branding Course

About this Class

This course explores how to design, build, and manage a strong visual identity on social media. Participants will learn the essentials of branding, graphic design, photography, and video content and how these elements work together to create a consistent and engaging online presence.

Class Outline

• Session 1 – Introduction to Social Media Design: Learn how visuals shape brand perception and engagement. Activity: Analyze popular accounts and define your own theme and visual goals.
• Class 2 – Building Your Brand Identity: Explore color, typography, logo use, and overall visual style. Activity: Create your mood board and basic brand guide.
• Class 3 – Photography for Social Media: Understand lighting, composition, and photo storytelling. Activity: Take and edit photos that fit your brand's visual tone.
• Class 4 – Videography and Reels: Learn filming basics, framing, and editing short videos for impact. Activity: Film and edit one short social video or reel.
• Class 5 – Designing and Planning Your Feed: Combine visuals, captions, and layout for a consistent feed. Activity: Design a 9-post grid and plan a week of content.
• Class 6 – Final Showcase: Present your complete social media brand — visuals, posts, and strategy. Activity: Class presentation and feedback session.

Materials Needed

• Laptop or tablet with internet access
• Design software or apps (Canva, Adobe Photoshop, or Illustrator — free or trial versions are acceptable)
• Smartphone with a camera for photography and video exercises
• Notebook or sketchbook for brainstorming and note-taking
• USB drive or access to cloud storage for saving project files
• Ring light or small tripod for photo/video practice

Schedule

• Start: Mon, 6 Apr, 2026
• End: Mon, 11 May, 2026
• Lessons: 6
• Days: Mondays
• Time: 6:00 PM – 8:00 PM
• Location: VCUarts Qatar Campus
• Cost: QAR 950

Instructors

• Ayman Alban: Ayman Alban is a versatile artist, graphic designer, and marketing expert. With his own thriving art business, he excels in transforming ideas into visually captivating works across various mediums. Ayman also helps businesses enhance their brand identity and create engaging marketing materials. Combining his artistic talent with a profound understanding of digital marketing, Ayman assists businesses in leveraging social media platforms to expand their online presence. Ayman's educational background in arts, design, and digital marketing provides a strong foundation for his work, allowing him to merge aesthetics with effective brand communication.