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Bachelor International Management – Digital Business

The Bachelor International Management – Digital Business is a three-year program that offers specialized training in international management with a strong focus on digital business. Through a curriculum that is both generalist and professionalizing, this Bachelor's degree integrates a profound international and multicultural dimension, fostering the development of key skills and an ability to adapt that are essential in the dynamic digital business sector.

Program Overview

Creating high-performing digital ecosystems is essential to secure the growth of business enterprises globally. Digital business strategies enable businesses to implement innovative ways to drive economic, financial, and customer satisfaction. Digital business paves the way to create new value-added opportunities, enhance profitability, and boost productivity. Well-known components of digital business include Artificial Intelligence, the Internet of Things (IoT), Blockchain, Data Analytics, and Cloud Technology.

Career Opportunities

Graduates of a BIM in Digital Business can expect to enter roles such as:

• Social Media & Marketing Manager
• Entrepreneur
• Data Analyst
• Digital Strategy and eCommerce Specialist
• Digital Business Manager

Employment Statistics

• Net employment rate: 0%
• Found their first job within 4 months: 0%
• Found their job before graduation: 0%
• Have a job with an international focus: 0%
• Satisfied with their first job: 0%

Program Structure

The program is structured over three years, with the following courses:

Year 1

• Business Ethics and Law
• Academic Writing
• UAE Studies
• Accounting
• Introduction to Finance
• Business Maths
• Elementary Statistics
• Office Application
• Consumer Behaviour
• Principles of Management
• 2-Months Internship

Year 2

• International Marketing
• Project Management
• Business Data and Analytics
• Principles of Business Strategy
• Distribution Channels
• Financial Analysis
• Micro and Macro Economics
• Organisational Behaviour
• Market Research
• MIS and Operations Management
• Management Control
• Strategic Marketing
• Business Negotiation
• Entrepreneurship in a Digital Ecosystem
• Mandatory mobility to one of the international campuses during the fall semester

Year 3

• Dissertation Research Methods
• Marketing Management
• Banking and International Payments
• IoT and Blockchain
• International Finance
• Geopolitics and Multicultural Management
• Digital Marketing Applications
• Internet Law and Cybersecurity
• E-Commerce Operations
• Business Game
• Bachelor Thesis
• International Business Challenge
• Internship of 4 months (in the UAE or abroad)

Admission

Admission requirements include:

• A minimum high school average and maths' score as per the table below
• English Proficiency Requirements: IELTS (Academic): Minimum score of 5.0, TOEFL (Paper-Based): Minimum score of 500, TOEFL (Internet-Based): Minimum score of 61, TOEFL (Computer-Based): Minimum score of 173, TOEIC: Minimum score of 750, Cambridge English: Advanced – Minimum overall score, PTE Academic: Minimum score of 41, CEFR: B1, Duolingo English Test: Minimum score of 90

Practical Information

Tuition Fees

Tuition fees at EM Normandie are paid per semester based on the subjects. Once-Off Fees include:

• Admissions Fee: 1,500AED
• Registration Fee: 1,200AED
• Graduation Fee: 2,000AED
• Alumni Membership: 2,000AED Tuition Fees:
• BIM Year 1: 70,000AED
• BIM Year 2: 70,000AED
• BIM Year 3: 70,000AED

Scholarships

EM Normandie offers a variety of scholarships aimed at supporting students in their academic journey. These scholarships are designed to recognize academic excellence and assist with tuition fees based on specific criteria.

Advantages of the Bachelor International Management - Digital Business

This unique three-year program offers specialized training in international management, with a strong focus on digital business. Through a curriculum that is both generalist and professionalizing, this Bachelor's degree integrates a profound international and multicultural dimension, fostering the development of key skills and an ability to adapt that are essential in the dynamic digital business sector.

Accreditations

EQUIS, AACSB, and AMBA accreditations are guarantees of quality, assuring students and employers that the school meets the highest standards in management education. This international recognition places EM Normandie among the world's elite business schools, testifying to the excellence of its teaching, the relevance of its academic programs, and the quality of its faculty and student services.

National and International Rankings

EM Normandie is ranked among the top 90 European Business Schools by the Financial Times. Its International Management Bachelor's program ranks within the national top 10. Developed according to criteria specific to each media outlet, these rankings judge the quality of teaching, internationalization, excellence of research and teaching staff, accreditations and distinctions, as well as the professional integration of graduates and their links with the entrepreneurial sector.