Program Overview
Marketing and Business Analytics
The study of marketing examines the most dynamic aspect of business. As you go through the marketing courses, you'll feel the excitement of learning about and dealing with issues and trends faced by real-world marketing managers, even as they struggle with the same realities and opportunities. In the Marketing concentration, students will learn about creating a product or service and managing relationships with customers.
Program Description
In the effort to continuously keep pace with the Silicon Valley, the marketing program is designed to spark student innovation and provide multi-disciplinary opportunities through an academically challenging curriculum. For instance, a cluster of high technology marketing electives is offered to keep majors on top of the latest advancements in the marketing field.
Coursework
Keeping in step with the global marketplace, you may take courses in International Marketing, providing instruction on national and international concepts for developing and selling products. The marketing program also focuses on the business functions concerned with market definition and objectives, product or service development, customer segmentation, and product positioning.
Potential Career Paths
- Market and survey researcher
- Product management and product marketing
- Marketing analyst
- Sales representative
- Retail manager
- Direct marketer
- Channel and distribution manager
- Marketing communications
- Web marketing
Program Offerings
- Business Analytics
- Marketing
- Honors Program
- Hospitality, Tourism, and Event Management
College and Graduate School
The Marketing and Business Analytics program is part of the Lucas College and Graduate School of Business.
University
San Josť State University is the institution offering this program, with various colleges including:
- Business
- Education
- Engineering
- Graduate Studies
- Health and Human Sciences
- Information, Data and Society
- Humanities and the Arts
- Professional Education
- Science
- Social Sciences