Program Overview

Management and Marketing Program

The Management and Marketing program at the University of Montana offers a comprehensive education in business management, entertainment management, and marketing. The program is designed to provide students with a solid foundation in business principles, as well as specialized knowledge in their chosen area of study.

Business Management

The Business Management program offers courses in:

• General Management
• Human Resource Management
• Innovation and Entrepreneurship
• Sales and Customer Relationships
• Sustainable Business Strategy
• Entertainment Management

Entertainment Management

The Entertainment Management program is a unique and innovative program that covers the business of entertainment, including music, television, film, sports, live performance, literary and visual arts. Students in this program learn from top professionals in the industry and have the opportunity to gain hands-on experience in the field.

What Will I Learn?

In the Entertainment Management program, students will learn about:

• Personal management for artists
• Show marketing, promotion, and production
• Budgeting events
• Budgeting for film and television
• Acquiring funding for live events
• Agency and artist relations
• Venue management
• And other topics related to the entertainment industry

Program Details

The Entertainment Management program is designed to provide students with a comprehensive education in the business of entertainment. Students will learn about the processes involved in developing, presenting, and sustaining an artist's career, and will have the opportunity to work with professionals in the industry.

Alumni Spotlight

The program has a strong track record of producing successful alumni, including:

• Laura Gabriele, who graduated with a degree in Business Marketing and now works as a Digital Marketing Manager
• Austin Mullins, who graduated with a degree in Business Administration and now works as an agent at a talent agency
• Laice O'Malley, who graduated with a degree in Entertainment Management and now works as an artist and entrepreneur
• Zach Partin, who graduated with a degree in English and a certificate in Entertainment Management, and now works as a talent buyer and publicist

Jobs and Internships

The Entertainment Management program offers a range of job and internship opportunities for students, including:

• Internships with local companies and multi-national corporations
• Jobs in the entertainment industry, including talent agencies, production companies, and venues
• Opportunities to work with professionals in the industry and gain hands-on experience

Research Areas

The program offers a range of research areas, including:

• Entertainment business
• Marketing and promotion
• Event management
• Talent management
• And other topics related to the entertainment industry