Program Overview

Marketing – Bachelor's Degree Program (BS)

The University of Montana offers a Bachelor of Science degree in Marketing, providing students with a comprehensive education in business and marketing. The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and emphasizes experiential learning, giving students unique opportunities to engage with professionals in the field and gain hands-on business experience.

Study Marketing at the University of Montana

The marketing program at the University of Montana prepares students for high-demand careers in business. Students learn from award-winning teachers and business administration experts, including marketing professionals who run their own agencies. The program provides hands-on skills in digital marketing tools and technologies, and students learn to conduct market research to understand customers and markets.

Other Marketing Degree Options at UM

• Digital Marketing Certificate
• Department of Management and Marketing

Career Opportunities

Every organization, whether for-profit or nonprofit, cares about creating customer value, which is what marketing is all about. The U.S. Bureau of Labor Statistics projects that employment of advertising, promotions, and marketing managers will grow 6 percent over the next decade, faster than the average for all occupations. The marketing major at the University of Montana prepares students to think strategically about the role of marketing across a wide variety of organizations and create value for businesses large and small.

Why Employers Choose UM Marketing Graduates

Employers hire University of Montana marketing students because they are well-trained, hardworking, and have deep expertise in digital and quantitative aspects of marketing. The university's AACSB business accreditation ensures that marketing degree graduates meet the highest standards as professionals and possess the most up-to-date skills and knowledge.

Marketing Jobs

Graduates of the bachelor's degree in marketing at the University of Montana go on to a wide range of successful careers, including:

• Marketing manager
• Account executive
• Marketing coordinator
• Advertising manager
• Market analyst
• Media buyer
• Social media marketer
• Market research manager
• Public relations director
• Brand manager

Marketing Salary

The average salary for graduates of the marketing bachelor's degree at the University of Montana is estimated to be $49,943. However, salaries can vary depending on experience and occupation. According to the U.S. Bureau of Labor Statistics, average marketing salaries for several top jobs in the field include:

• Public relations specialists: $61,150
• Market research analysts: $63,790
• Sales managers: $126,640
• Advertising, promotions, and marketing managers: $135,900

University of Montana College of Business Student Spotlight

The University of Montana College of Business features a student spotlight, highlighting the achievements and experiences of its students, such as Skyler Anderson, a marketing and management major who interned at Nike.

Alumni Success Story

Myles McKee-Osibodu, a graduate of the University of Montana with a double major in marketing and communication studies, landed a job with the Los Angeles Lakers after completing an internship with the UM Athletics' Marketing department.

Beyond the Classroom

The marketing major at the University of Montana offers experiential learning opportunities, including hands-on market research for local companies, social media internships, and building marketing campaigns using emerging technologies like artificial intelligence.

Marketing Degree Internships

The university provides a variety of internship opportunities for marketing students, including work with local and national firms. These internships help students gain skills that will make them stand out in the job market.

Study Abroad Opportunities

Marketing majors at the University of Montana can spend a semester or an entire year abroad in locations such as Italy, Australia, New Zealand, and Romania, taking their studies overseas and gaining international experience.

Career Development

The University of Montana's College of Business emphasizes career development, with close alumni relationships offering excellent opportunities for networking and professional development. Engagement with marketing professionals is regularly built into classes, and small class sizes provide close-knit learning communities with personal faculty involvement.

Marketing Degree Scholarships

The University of Montana's College of Business awards almost $500,000 each year to business students, including those majoring in marketing. Students can learn more about marketing and business scholarships at the university.

Marketing Degree Requirements

As a marketing major, students develop an in-depth understanding of consumer behavior, product development and market research, the psychology behind purchasing decisions, and effective methods of getting products and services to customers. The bachelor's degree in marketing requires a comprehensive curriculum that includes classes in marketing principles, market research, consumer behavior, and more.