Program Overview

Online Programs

The university offers various online programs, including:

• Online MBA
• Online MS in Business Analytics
• Online MS in Marketing
• Online MS in Finance
• Online Master of Accounting
• Certificates in Business Analytics and Finance

MBA Curriculum

The Online MBA curriculum totals 49 credits and is designed for working professionals. It includes:

Core Courses (36 credits)

• BUAD 5017: Renaissance Leader (4 credits)
• BUAD 5947: Global Managerial Economics (4 credits)
• BUAD 5607: Operations (4 credits)
• BUAD 5227: Integrated Technology (4 credits)
• BUAD 5507: Organizational Behavior (4 credits)
• BUAD 5707: Business Analytics (4 credits)
• BUAD 5107: Accounting for Decision-Making and Financial Analysis (4 credits)
• BUAD 5127: Principles of Finance (4 credits)
• BUAD 5407: Marketing (4 credits)

Residency Requirement (1 credit)

Students choose one of the two options to fulfill the Residency requirement:

• BUAD 5007: Residency (1 credit)
• BUAD 6817: Online Global Immersion (1 credit)

Capstone Course (4 credits)

• BUAD 5967: Revolutionary Strategic Leader Capstone (4 credits)

Specialization Courses (8 credits)

Students will take 8 credits in their chosen specialization:

Business Analytics Specialization

• BUAD 6012: Artificial Intelligence for Business Leaders (4 credits)
• BUAD 6002: Data-Driven Organizations in Dynamic Business Environments (4 credits)

Marketing Specializations

Choose from:

• Marketing Analytics
• Marketing Innovation
• Modern Integrated Marketing Communications (IMC)

Marketing Analytics

• BUAD 5217: Analytics for Evaluation & Situation Analysis (4 credits)
• BUAD 5247: Analytics for Planning & Optimization (4 credits)

Marketing Innovation

• BUAD 5257: Product Management & New Product Development (4 credits)
• BUAD 5267: Market-Driven Strategy & Management (4 credits)

Modern Integrated Marketing Communications (IMC)

• BUAD 5277: Integrated Campaign Management (4 credits)
• BUAD 5287: Digital Content Management (4 credits)

Accounting Specializations

Choose from:

• Accounting
• Tax Planning and Strategy

Accounting

• BUAD 6019: Nonprofit & Government Financial Management (2 credits)
• BUAD 6009: Business Law (2 credits)
• BUAD 5749: Driving Organizational Performance (4 credits)

Tax Planning & Strategy

• BUAD 509C: Individual Income Tax (2 credits)
• BUAD 6009: Business Law (2 credits)
• BUAD 5759: Advanced Federal Taxation (4 credits)

Finance Specializations

Choose from:

• Corporate Finance
• Investment Management
• Real Estate Finance

Corporate Finance

• BUAD 5317: Corporate Valuation & Credit Analysis (4 credits)
• BUAD 5417: Advanced Corporate Finance (4 credits)

Investment Management

• BUAD 5527: Investments (4 credits)
• BUAD 5617: Applied Investment Management (4 credits)

Real Estate Finance

• BUAD 6207: Real Estate Finance (4 credits)
• BUAD 6307: Real Estate Investments (4 credits)

The W&M Advantage

A William & Mary education is not just a degree but a unique connection to a tight-knit community of students, alumni, bold educators, and driven, principled, connected leaders. As an online graduate business student, you will:

• Graduate with the perspective to envision and enact positive change
• Access mentorship and experiential learning opportunities
• Receive personalized career support
• Build a lasting network to bolster your career for years to come