Program Overview

Online Master's in Business Analytics (MSBA) | William & Mary

The Online Master of Science in Business Analytics (MSBA) program at William & Mary's Raymond A. Mason School of Business equips ambitious professionals with the deep technical expertise and strategic business knowledge needed in our data-driven world.

Program Overview

The future of business is being directed by data science and analytics. This program combines academic precision with industry-relevant application, preparing students to transform complex data into strategic insights that drive business success.

Program Structure

• Complete in 16-18 months
• 100% online format
• 32 credits
• 8 core courses
• 2 prerequisite courses
• No GMAT or GRE scores required

Why Choose William & Mary's Online Master's in Business Analytics?

William & Mary's Online MSBA program delivers exceptional career impact through a unique combination of technical acumen and strategic business application. Alumni experience remarkable career growth, with:

• 78% of MSBA alumni surveyed reporting receiving or expecting to receive a promotion within six months after graduation
• 32% average salary increase reported after graduation
• $125,488 average salary for alumni surveyed shortly after graduation

Advanced Analytics Skills

The program develops expertise that spans technical proficiency and business leadership, positioning students for success in high-growth analytics roles across industries. Skills include:

• Python and R programming for business applications
• Machine learning and artificial intelligence implementation
• Data visualization and dashboard creation
• SQL and advanced database management
• Cloud computing and big data technologies
• Optimization and prescriptive analytics

Career Opportunities

Prepare for high-growth analytics roles, including:

• Operations Research Analysts: 23% growth
• Market Research Analysts: 8% growth
• Management Analysts: 11% growth

Curriculum

The 32-credit curriculum consists of:

• 2 prerequisite courses (8 credits)
  • BUAD 512A: Probability and Statistics with R (4 credits)
  • BUAD 512B: Business Modeling with Python (4 credits)
• 8 core courses (32 credits)
  • BUAD 5112 Competing Through Business Analytics (4 credits)
  • BUAD 5772 Database and Data Warehouses for Business Intelligence (4 credits)
  • BUAD 5052 Decision Modeling (4 credits)
  • BUAD 5092: Optimization and Prescriptive Analytics (4 credits)
  • BUAD 5122: Machine Learning and Predictive Analytics (4 credits)
  • BUAD 5132: Big Data and Cloud Computing Technologies (4 credits)
  • BUAD 5802: Artificial Intelligence Applications for Business (4 credits)
  • BUAD 5762 Business Analytics Capstone Project (4 credits)

Master's in Business Analytics Online Capstone Project

The capstone project is the culmination of the Online MS in Business Analytics experience, where students work in small teams to solve real business challenges for actual organizations. This hands-on experience demonstrates the ability to transform data into actionable insights that drive organizational success.

Career Growth

The Online Master of Science in Business Analytics program delivers exceptional career outcomes, with graduates launching successful careers across diverse industries and roles, including:

• Data Scientist
• Analytics Manager
• Business Intelligence Developer
• Data Engineer
• Machine Learning Engineer

Foundations in Business Analytics Certificate

The Online Foundations in Business Analytics Certificate provides a strategic entry point to the analytics journey. Complete just three courses in five months to gain essential business analytics tools and skills that can immediately launch into analytics-driven roles. The certificate consists of:

• 12 credits
• 3 courses
• 2 programming languages
• 100% online format All credits earned in the certificate program seamlessly apply toward the full online business analytics master's if students choose to continue their education.

Learning Community

The William & Mary Online MSBA program brings together professionals from diverse backgrounds, creating a rich learning environment where students gain insights not only from expert faculty but also from peers with varied perspectives and experiences. The cohort demographics include:

• 37% students of color
• 8 years average work experience
• 35% female
• 32 average age

Conclusion

A William & Mary education is not just a degree but a unique connection to a tight-knit community of students, alumni, bold educators, and driven, principled, connected leaders. The Raymond A. Mason School of Business imparts essential business knowledge and builds the dynamic mindset necessary to lead in today's challenging and rapidly changing business environment.