Program Overview

Program Overview

The university program in question is the Visual Communication Design program, which aims to cultivate students with a strong foundation in aesthetics and creative thinking. The program focuses on the application of modern technology and traditional craftsmanship to create innovative visual designs.

Program Objectives

The program objectives are to:

• Cultivate students with a good understanding of contemporary information transmission methods
• Equip students with the fundamental theories and creative methods of visual communication design
• Enable students to independently complete visual design projects that meet the requirements of the times and have a high professional level

Main Courses

The main courses offered in the program include:

• Design Overview
• Advertising Overview
• Basic Design
• Photography Basics
• Font and Layout Design
• Logo and Symbol Design
• Graphic Design
• Creative Process
• 3D Graphics
• CI Visual System Design
• Packaging Design
• Book Binding Design
• Illustration Design
• Visual Language
• Film and Television Special Effects and Post-Production
• Advertising Photography
• Advertising Design
• Comprehensive Design

Practical Sessions

The program includes practical sessions such as:

• Competition Guidance
• Comprehensive Project Design
• Course Report Exhibition
• Market Research
• Professional Inspection and Design Internship
• Graduation Research
• Graduation Thesis (Design)
• Graduation Exhibition

Program Characteristics

The program is characterized by its emphasis on big data, multi-source information visualization, and transmission design. It combines the university's interdisciplinary strengths with the advantages of being located in an international fashion metropolis like Shanghai. The program has established long-term cooperation with well-known enterprises and has exchanged ideas with international renowned institutions.

Career Prospects

Graduates of the program can pursue careers in:

• Fashion Internet industry
• Cultural fashion media institutions
• Book and magazine publishing institutions
• Brand image planning institutions
• Advertising and communication companies
• Film and television media production companies
• Advertising photography and exhibition planning companies
• Visual design education and training institutions
• Visual art design studios
• Visual art research institutions and related visual design management centers