Program Overview

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Bachelor of Communication (Advertising) Bachelor of Business (Marketing)

Includes

The course includes the following awards:

• Bachelor of Business (Marketing)
• Bachelor of Communication (Advertising)

Awards

The course includes the following awards:

• Bachelor of Business (Marketing)
• Bachelor of Communication (Advertising)

Availability

Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) (1421AM) is available:

• On Campus - Bathurst
• Online - Bathurst Availability is subject to change, please verify prior to enrolment.

Normal Course Duration

The normal course duration for Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) is:

• Full-time: 4.0 years (8.0 sessions)
• Part-time: 8.0 years (16.0 sessions)

Admission Criteria

The admission criteria for the program are as follows:

• Minimum CSU English Language Proficiency requirements
• Essential requirements for admission:
  • Applicants with higher education study: Successful completion of two university level subjects (AQF level Associate Degree or higher) demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
  • Completed bridging or enabling course: Successful completion of a Tertiary Preparation Course from an Australian University or an accredited provider demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
  • Applicants with vocational education and training (VET) study: A completed AQF Certificate III or higher level qualification or 50% completion of an AQF Diploma level qualification.
  • Applicants with work and life experience: Work experience, within the same industry as the course profile, of no less than two years, and a formal interview or portfolio submission.
  • Applicants with recent secondary education (within past two years): ATAR-based admission with an ATAR of 65 (including adjustment factors)
• Other admission options:
  • Schools Recommendation Scheme (SRS)
  • Explore Day
  • Regional Radio Endorsement Program
  • Indigenous Access Program (IAP)
  • CSU Diploma of General Studies
  • Completion of a formal interview demonstrating a reasonable prospect of success through the quality, depth and relevance of the answers given in the interview
  • Submission of a portfolio of works (written, artwork and/or digital media) demonstrating a reasonable prospect of success through the quality, depth and relevance presented in the portfolio

Credit

CSU Credit Policy: Standard credit arrangements apply.

Graduation Requirement

To graduate, students must satisfactorily complete 256 points.

Course Structure

To graduate with the Bachelor of Communication (Advertising)/Bachelor of Business (Marketing), students will complete 256 credit points comprising:

• 25 core subjects (216 points, including two 16 point subjects)
• 5 restricted electives (40 points) from the Bachelor of Business

Core Subjects

• ADV104 Introduction to Advertising
• ADV105 The Advertising Business
• ADV205 Advertising Creative
• ADV206 Channel Planning
• ADV207 Planning in Action
• ADV318 Advertising Strategy and Planning
• COM127 Introduction to Media Production
• COM114 Presentation for Communicators
• COM112 Digital Media
• COM224 Communication Research Strategies
• IKC101 Indigenous Australian Cultures, Histories and Contemporary Realities
• CCI302 Emergent Professional
• CCI303 Communication and Creative Industries Project 1 (16 points)
• CCI304 Communication and Creative Industries Project 2 (16 points)
• BUS110 Workplace Learning 1
• BUS220 Workplace Learning 2
• BUS370 Workplace Learning 3
• QBM117 Business Statistics
• MGT100 Organisations and Management
• MGT230 Ethics, Sustainability & Culture
• MKT110 Marketing Fundamentals
• MKT220 Consumer Behaviour
• MKT230 Marketing Research
• MKT260 International Marketing
• MKT340 Strategic Marketing Management

Restricted Electives

Students choose five (5) Restricted Marketing electives from the following:

• Three (3) restricted electives from (Set A):
  • MKT211 Applied Social Media and Digital Marketing
  • MKT235 Brand Management
  • MKT240 Market Analysis & Analytics
  • MKT310 Integrated Marketing Communication
  • MKT335 Marketing of Services
  • MKT303 Social & Environmental Marketing
  • MKT350 Product Innovation Management
• Plus two (2) restricted electives from (Set B):
  • ACC100 Accounting 1
  • ECO130 Business Economics
  • LAW110 Business Law
  • ITC105 Communication & Information Management
  • MGT307 Applied Entrepreneurial Projects

Enrolment Pattern

The enrolment pattern for the course is as follows:

Full-time

• Year 1 - Session 1:
  • COM114 Presentation for Communicators
  • ADV104 Introduction to Advertising
  • MGT100 Organisations and Management
  • MKT110 Marketing and Society
• Year 1 - Session 2:
  • ADV105 The Advertising Business
  • BUS110 Workplace Learning 1
  • QBM117 Business Statistics
  • COM112 Digital Media
• Year 2 - Session 1:
  • COM127 Introduction to Media Production
  • MKT230 Market Research
  • BUS220 Workplace Learning 2
  • IKC101 Indigenous Cultures, Histories and Contemporary Realities
• Year 2 - Session 2:
  • ADV205 Advertising Creative
  • MKT220 Consumer Behaviour
  • MKT260 International Marketing
  • Restricted Elective 1, Group A
• Year 3 - Session 1:
  • ADV206 Channel Planning
  • COM224 Communication Research Strategies
  • Restricted Elective 2, Group A
  • Restricted Elective 3, Group B
• Year 3 - Session 2:
  • ADV207 Channel Planning in Action
  • MGT230 Ethics, Sustainability and Culture
  • BUS370 Workplace Learning 3
  • Restricted Elective 4, Group A or B
• Year 4 - Session 1:
  • CCI303 Communication and Creative Industries Project 1 (16 points)
  • ADV318 Advertising Strategy and Planning
  • Restricted Elective 5, Group A or B
• Year 4 - Session 2:
  • CCI304 Communication and Creative Industries Project 2 (16 points)
  • CCI302 Emergent Professional
  • MKT340 Strategic Marketing Management

Workplace Learning

The following subjects may contain a Workplace Learning component:

• BUS110 Workplace Learning 1
• BUS220 Workplace Learning 2
• BUS370 Workplace Learning 3

Professional Accreditation

The Bachelor of Communication (Advertising) is accredited by the International Advertising Association (IAA) and professionally recognised by the Media Federation of Australia (MFA).