Program Overview

Master of Applied Digital Marketing

The Master of Applied Digital Marketing includes the following awards: Master of Applied Digital Marketing (MAppDigMkt).

Availability

The Master of Applied Digital Marketing is available online in Bathurst. Availability is subject to change, and it is recommended to verify prior to enrolment.

Normal Course Duration

The normal course duration for the Master of Applied Digital Marketing is:

• Full-time: 1.5 years (3.0 sessions)
• Part-time: 3.0 years (6.0 sessions)

Admission Criteria

The admission criteria for the Master of Applied Digital Marketing are:

• A completed Bachelor Degree in a related field
• A completed Bachelor Degree in a different field plus at least 2 years of relevant industry experience

Credit

No special credit arrangements apply, as per the CSU Credit Policy.

Articulation

The Master and Graduate Certificate make up an articulated set of courses, and credit is given in each higher-level course for the subjects completed in the lower level.

Graduation Requirement

To graduate, students must satisfactorily complete 96 points.

Course Structure

The Master of Applied Digital Marketing consists of:

• Eight (8) core subjects:
  • MKT525 Digital and Social Media Marketing
  • MKT501 Marketing Management
  • MKT540 Marketing Strategy* (capstone subject)
  • MKT563 Big Data and Marketing Analytics
  • MGI532 Digital Marketing Analytics
  • MGI533 Social Platform Marketing
  • MGI534 Digital Social Selling
  • MGI535 Search Marketing
• Four (4) restricted electives, chosen from two groups:
  • Group A: Elective Academic Subjects (choose two)
    • MKT510 Customer Behaviour
    • MKT570 Integrated Marketing Communications
    • MKT513 Social Marketing
    • MKT520 Managing Product and Service Innovation
    • MKT550 Global Marketing
    • MKT561 Services Marketing
  • Group B: Elective Industry subjects (choose two)
    • MGI521 Professional Communications
    • MGI522 Developing Solutions
    • MGI511 Project Management Fundamentals

Enrolment Pattern

The enrolment pattern for the Master of Applied Digital Marketing is as follows:

• Session 1: MKT501 Marketing Management, MKT525 Digital and Social Media Marketing
• Session 2: MGI534 Digital Social Selling, Restricted Elective (Group A)
• Session 3: MGI533 Social Platform Marketing, Restricted Elective (Group A)
• Session 4: MGI532 Digital Marketing Analytics, MKT563 Big Data and Marketing Analytics
• Session 5: MGI535 Search Marketing, Restricted Elective (Group B)
• Session 6: MKT540 Marketing Strategy, Restricted Elective (Group B)