Program Overview

Bachelor of Communication (with specialisations)

The Bachelor of Communication (with specialisations) is a comprehensive program that includes various specialisations, such as Advertising, Advertising and Public Relations, Journalism, Journalism and International Studies, Media Practice, Public Relations, Radio, and Theatre Media.

Awards

The course includes the following awards:

• Bachelor of Communication
• Bachelor of Communication (Advertising and Public Relations)
• Bachelor of Communication (Advertising)
• Bachelor of Communication (Journalism and International Studies)
• Bachelor of Communication (Journalism)
• Bachelor of Communication (Media Practice)
• Bachelor of Communication (Public Relations)
• Bachelor of Communication (Radio)
• Bachelor of Communication (Theatre Media)

Availability

The program is available in various modes, including:

• On Campus - Bathurst
• Online - Bathurst

The following specialisations are available:

• Bachelor of Communication (Advertising) (1417AD)
• Bachelor of Communication (Advertising and Public Relations) (1417AP)
• Bachelor of Communication (1417CC)
• Bachelor of Communication (Media Practice) (1417CM)
• Bachelor of Communication (Radio) (1417CR)
• Bachelor of Communication (Journalism and International Studies) (1417JI)
• Bachelor of Communication (Journalism) (1417JR)
• Bachelor of Communication (Public Relations) (1417OC)
• Bachelor of Communication (Theatre Media) (1417TM)

Normal Course Duration

The normal course duration is:

• Full-time: 3 years (6.0 sessions)
• Part-time: 6.0 years (12.0 sessions)

Admission Criteria

Applicants must meet the following admission requirements:

• An ATAR of 65 (including adjustment factors)
• OR successful completion of two university-level subjects (AQF level Associate Degree or higher) demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies
• OR a completed AQF Certificate III or higher level qualification
• OR 50% completion of an AQF Diploma level qualification
• OR successful completion of a Tertiary Preparation Course from an Australian University or an accredited provider demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies
• OR work experience, within the same industry as the course profile, of no less than two years full-time
• OR admission through the Schools Recommendation Scheme

English Language Proficiency

Minimum CSU English Language Proficiency Requirements apply.

Credit

CSU Credit Policy applies.

Graduation Requirement

To graduate, students must satisfactorily complete 192 points.

Course Structure

The course consists of 192 points, comprising:

• 80 points of Communication Foundation Studies
• a minimum of 64 points of Discipline Specialisation Studies
• a maximum of 48 points of Academic Enrichment Studies

Core Communication Subjects

The core communication subjects include:

• COM111 Professional Writing
• COM114 Presentation for Communicators
• CCI100 Intro to Media Production
• IKC101 Indigenous Cultures, Histories and Contemporary Realities
• COM124 Communication in Context
• COM221 Professional Ethics in Communication and Citizenship
• CCI300 Communication and Creative Industries Professional Practice (24 points)
• COM321 Communication Fieldwork

Specialisation Subjects

The specialisation subjects vary depending on the chosen specialisation:

• Advertising Specialisation
• Advertising and Public Relations Extended Specialisation
• Journalism Specialisation
• Journalism and International Studies Extended Specialisation
• Media Practice Specialisation
• Public Relations Specialisation
• Radio Specialisation
• Theatre Media Specialisation

Enrolment Pattern

The enrolment pattern varies depending on the chosen specialisation and mode of study.

Workplace Learning

Some subjects, such as COM223 Communication Management, COM233 Media Sales Principles, and COM321 Communication Fieldwork, may include workplace learning components.

Residential School

Some subjects, such as HSS305 International Exchange, may include a Residential School component.

Professional Accreditation

The BCommunication (Public Relations) is accredited by the Public Relations Institute Australia (PRIA). The BCommunication (Advertising) is accredited by the International Advertising Association (IAA) and professionally recognised by the Media Federation of Australia (MFA). The BCommunication (Radio) is professionally recognised by Commercial Radio Australia (CRA).