Program Overview

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Bachelor of Communication (Public Relations) / Bachelor of Business Studies

Introduction

The Bachelor of Communication (Public Relations) / Bachelor of Business Studies is a comprehensive program that combines the principles of communication and business studies.

Course Details

Awards

• Bachelor of Business Studies
• Bachelor of Communication (Public Relations)

Course Study Modes and Locations

The course is available on campus at Bathurst. Availability is subject to change, and students are advised to verify prior to enrolment.

Normal Course Duration

The normal course duration is 4.0 years (8.0 sessions) when studied full-time.

Admission Criteria

The admission criteria follow the CSU Admission Policy, with standard UAC and CSU criteria applying.

Credit

The CSU Credit Policy applies, with no special arrangements.

Graduation Requirements

To graduate, students must satisfactorily complete 256 points.

Course Structure

The course consists of:

• 14 core Communication subjects (equivalent to 128 points)
• 1 Indigenous subject (8 points)
• 15 Business Studies subjects (120 points)

Core Subjects - Communications

• COM111 Professional Writing
• COM114 Presentation for Communicators
• COM124 Communication in Context
• CCI100 Intro to Media Production
• COM222 Public Relations Tactics
• COM223 Communication Management
• COM224 Communication Research Strategies
• COM321 Communication Fieldwork
• COM322 Going Global: Regional & Global Public Relations
• COM116 What Is Public Relations
• COM232 Public Relations Strategy
• COM236 Making It Happen: Event Management
• COM313 SOS: Issues and Crisis Communication
• CCI300 Professional Practice in Communication & Creative Industries (24 points)

Indigenous Subject

• IKC101 Indigenous Cultures, Histories and Contemporary Realities

Business Studies Restricted Electives

Students must complete 15 standard eight-point subjects in business-based or business-related discipline areas approved by the Course Director. The total number of Business subjects must include at least four subjects at level two (or its equivalent) and four subjects at level three (or its equivalent). Level 3 subjects must be taken in the final year of study.

Core Business Subjects

• MGT100 Organisations and Management
• MKT110 Marketing & Society
• MGT210 Organisational Behaviour
• MKT220 Buyer Behaviour
• MGT230 Ethics, Sustainability & Culture
• MGT330 Business Strategy

Business Studies Electives

Students must choose 9 subjects from the list below:

• ACC100 Accounting 1: Information for Business
• ACC110 Accounting 2: Management Decisions
• ECO130 Macroeconomics
• LAW110 Business Law
• MGT100 Organisations and management
• MKT110 Marketing Principles
• QBM117 Business Statistics
• ECO320 International Economics
• FIN211 Financial Management
• HRM210 Human Resource Management
• INR210 Industrial Relations in Australia
• LAW220 Business Organisation Law
• MGT210 Organisational Behaviour
• MGT310 Service Operations Management
• MGT320 Managing Change
• MGT330 Business Strategy
• MGT340 International Business Management
• INR310 Comparative Industrial Relations
• LAW335 International Business Law
• MGT250 Asia Pacific Business
• FIN340 International Finance
• MKT220 Buyer Behaviour
• MKT260 International Marketing
• MGT290 Project Management
• MKT230 Business and Professional Ethics
• MKT310 Promotions Management
• MKT350 Product Innovation Management
• MKT235 Internet Marketing
• MKT335 Marketing of Services
• MKT340 Strategic Marketing Management
• MKT240 Market Analysis
• MKT336 Business to Business Marketing
• MGT230 Business and Professional Ethics

Enrolment Pattern

Full-time

The enrolment pattern for full-time students is as follows:

Session 1

• COM114 Presentation for Communicators
• COM111 Professional Writing
• MGT100 Organisations and Management
• MKT110 Marketing and Society

Session 2

• COM124 Communication in Context
• IKC 100 Indigenous Cultures Histories and Realities
• MGT210 Organisational Behaviour
• MKT220 Buyer Behaviour

Session 3

• COM116 What is Public Relations
• CCI100 Intro to Media Production
• Business Studies Elective
• Business Studies Elective

Session 4

• COM232 Public Relations Strategy
• COM222 Public Relations Tactics
• Business Studies Elective
• Business Studies Elective

Session 5

• COM223 Communication Management
• MGT230 Ethics Sustainability & Culture
• Business Studies Elective
• Business Studies Elective

Session 6

• COM236 Making it Happen: Event Management
• COM224 Communication Research Strategies
• Business Studies Elective
• Business Studies Elective

Session 7

• COM313 SOS: Issues and Crisis Communication (16 Points)
• COM322 Going Glocal: Regional & Global Public Relations
• COM321 Communication Fieldwork
• Business Studies Elective

Session 8

• CCI300 Professional Practice in Communication & Creative Industries (24 pts)
• MGT330 Business Strategy

Workplace Learning

Please note that the following subjects may contain a Workplace Learning component:

• COM223 Communication Management
• COM321 Communication Fieldwork

Accreditation

The Bachelor of Communication (Public Relations) / Bachelor of Business Studies is accredited by the Public Relations Institute of Australia.