Program Overview
MPI114 Online Interactivity
This subject introduces students to the fundamental principles of digital and online interactivity. The use of interactivity is addressed through principles of gamification, actor-network theory, user-interface design (UI), user-experience design (UX), and human-centered design (HCD). Students gain a working knowledge of screen-based interactivity, including fundamental concepts of web-standards, media formats for online presentation, web applications, and the development of basic database-driven websites and/or standalone information-kiosks using pre-built content management systems. Students explore a range of creative briefs and conceptual problems with accompanying case studies to explore the changing relationship between online and digital media forms and the telling of stories.
Subject Information
Grading System
HD/FL
Duration
One session
School
School of Communication and Creative Industries
Learning Outcomes
Upon successful completion of this subject, students should:
- be able to describe the fundamental principles of interactivity for online and digital environments and to identify trends in online media;
- be able to identify and apply basic web standards in the production of independent online media content;
- be able to apply gamification, UI, UX, and HCD principles to the development of new online media;
- be able to construct and implement database-driven websites within defined parameters to answer conceptual problems and/or client briefs; and
- be able to describe the relationship of online media production to contemporary storytelling.
Syllabus
This subject will cover the following topics:
- Basics of coding (including web standards)
- What is online? What is digital? What is interactivity online?
- Gamification
- What is a user-interface?
- What is user experience?
- Human-Centered Design (HCD) - methods and applications
- Content Management Systems (CMS)
- Storytelling in the online space
Special Resources
Students are required to have access to the industry-standard graphic design software package - the Adobe Creative Suite.
