Program Overview

MGI534 Digital Social Selling

The subject MGI534 Digital Social Selling is designed to equip students with the skills to create engaging content and sell efficiently, achieving quota and attaining selling success. Students will study the difference between traditional and digital and social selling methods and the benefits of adopting a digital and social selling approach.

Subject Information

Grading System

The grading system for this subject is HD/FL.

Duration

The duration of this subject is one session.

School

This subject is offered by the School of Management and Marketing.

Enrolment Restrictions

Enrolment in this subject is restricted to students enrolled in the following courses:

• Master of Applied Digital Marketing
• Graduate Certificate in Applied Digital Marketing

Learning Outcomes

Upon successful completion of this subject, students should be able to:

• Utilise the research tools and techniques needed to develop a well-informed digital and social selling strategy for their product or service
• Develop relevant sales messages and content by using digital tools to analyse social media platforms
• Develop relevant, informative content that engages potential and existing buyers
• Identify different customer types and recommend how to build relationships with leads in the most effective way over an entire customer life-cycle
• Forecast and establish targets based on a comprehensive assessment of their digital sales pipeline

Syllabus

This subject will cover the following topics:

• Introduction to Digital and Social Selling
• Digital Research
• Sales Enablement
• Creating Engaging Content
• Social Content
• Digital Sales Messaging
• Digital Sales Leadership
• Integration and Strategy

Availability

This subject is available in Session 2 and can be taken online or at the Wagga Wagga Campus. Continuing students should consult the SAL for current offering details.