Program Overview

GRP322 Professional Graphic Design Practice

This subject prepares students to work at a professional standard in the graphic design industry. Projects within the subject will combine research and creative practice with commercial considerations, while striving for innovative, achievable, and on-brief design solutions. Students will develop strategies for communication with clients and others within the industry, such as printers, photographers, and suppliers. Students will explore who they are as a designer, where they sit within the contemporary design landscape, and how they will promote themselves within the industry.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Assumed Knowledge

GRP225 and GRP226

Learning Outcomes

Upon successful completion of this subject, students should:

• be able to demonstrate an understanding of the role of the graphic designer within the industry, while beginning to explore their own sense of design identity
• be able to demonstrate (through application) an understanding of advanced research methodologies and creative processes involved in a professional design practice
• be able to effectively communicate and collaborate with clients, other creatives, and suppliers in a considered and professional manner
• be able to evaluate and respond effectively to client briefs
• be able to prepare detailed and informative creative briefs
• be able to effectively communicate and present design ideas and outcomes

Syllabus

This subject will cover the following topics:

• Contemporary graphic design practice
• Understanding a brief
• Advanced research and creative processes
• Project and time management
• Design identity
• Self-promotion as a designer: logo, brand, and online presence
• Design critique and analysis
• Working with clients, creatives, and suppliers