Program Overview

COM232 Public Relations Strategy

This subject develops students' understanding of the role of public relations as a strategic communication function. It is designed to build on the concepts and theories introduced in the introductory Public Relations subject. Students develop skills in planning, analysing, executing, and evaluating public relations strategy for a client.

Subject Outlines

Subject Outlines and assessment tasks are updated each session.

Availability

The subject is available in Session 2 with 60 students on the Bathurst Campus.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Assumed Knowledge

COM116

Learning Outcomes

Upon successful completion of this subject, students should:

• be able to identify how public relations theory informs the research, design, cost, implementation, and evaluation of public relations strategies
• be able to reflect on culturally sensitive issues in planning a public relations strategy
• be able to diagnose communication problems and issues
• be able to investigate, develop, and execute a public relations strategy
• be able to work effectively in a team

Syllabus

This subject will cover the following topics:

• Theoretical perspectives informing contemporary public relations practice
• Introduction to the basics of public relations research
• Corporate and consultancy practices in strategic planning
• Project planning and management
• Researching, planning, implementing, evaluating, and reflecting on PR strategy
• Roles and responsibilities in teams
• Analysis of public relations campaigns