Program Overview

COM236 Making it Happen: Event Management

This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage.

Subject Outlines

Current students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

Availability

• Session 2 (60)
• On Campus: Bathurst Campus
• Online: Bathurst Campus

Subject Information

• Grading System: HD/FL
• Duration: One session
• School: School of Communication and Creative Industries
• Assumed Knowledge: COM116 or COM115 or ADV203 or ADV104

Learning Outcomes

Upon successful completion of this subject, students should:

• be able to apply relevant theories of strategic event management to practice
• be able to create a strategic plan for an event, including evaluation methods
• be able to devise and implement message strategies for an event
• be able to apply strategic project planning and management skills required for event planning

Syllabus

This subject will cover the following topics:

• Theories of strategic event management
• Project management of events
• Aligning events to public relations and organisational goals
• Communication components of events
• Technical and operational skills to stage an event
• Reflection strategies