Program Overview

GRP322 Professional Graphic Design Practice

This subject prepares students to work at a professional standard in the graphic design industry. Projects within the subject will combine research and creative practice with commercial considerations, while striving for innovative, achievable, and on-brief design solutions. Students will develop strategies for communication with clients and others within the industry, such as printers, photographers, and suppliers.

Subject Outlines

Students will explore who they are as a designer, where they sit within the contemporary design landscape, and how they will promote themselves within the industry.

Availability

The subject is available in:

• Session 1 (30)
• On Campus: Port Macquarie Campus, Wagga Wagga Campus
• Online: Wagga Wagga Campus

Subject Information

Grading System

The grading system for this subject is HD/FL.

Duration

The duration of this subject is one session.

School

The subject is offered by the School of Communication and Creative Industries.

Assumed Knowledge

The assumed knowledge for this subject is GRP225 and GRP226.

Learning Outcomes

Upon successful completion of this subject, students should:

• be able to demonstrate an understanding of the role of the graphic designer within the industry, while beginning to explore their own sense of design identity
• be able to demonstrate (through application) an understanding of advanced research methodologies and creative processes involved in a professional design practice
• be able to effectively communicate and collaborate with clients, other creatives, and suppliers in a considered and professional manner
• be able to evaluate and respond effectively to client briefs
• be able to prepare detailed and informative creative briefs
• be able to effectively communicate and present design ideas and outcomes

Syllabus

This subject will cover the following topics:

• Contemporary graphic design practice
• Understanding a brief
• Advanced research and creative processes
• Project and time management
• Design identity
• Self-promotion as a designer: logo, brand, and online presence
• Design critique and analysis
• Working with clients, creatives, and suppliers