Program Overview

Hospitality and Tourism Management, B.S.

The Hospitality and Tourism Management major prepares students for a variety of management positions in the hotel, restaurant, meeting, travel, tourism, attractions, craft beverage, Esports, and experience management fields. Students complete a set of courses that gives them a broad foundation in all areas of hospitality and tourism management.

Overall Requirements

• 120 credit hours, to include at least 36 credits at or above the 300 course level.
• A cumulative GPA of at least 2.0.
• At least 50 percent of the business semester hours required for the degree must be earned at UNC Greensboro.

Degree Program Requirements

Major Requirements

The major requirements include a set of core courses and concentration requirements.

Bryan School Pre-Admission Courses

Students should plan to complete the pre-admission courses by the end of the sophomore year, or as soon as possible thereafter.

• Required courses:
  • BUS 115 and BUS 215: Blueprint for Personal Development and Blueprint for Professional Development
  • or BUS 216: Blueprint for Personal and Professional Development
  • ACC 201: Financial Accounting
  • ACC 202: Managerial Accounting
  • ECO 201: Principles of Microeconomics
  • ECO 202: Principles of Macroeconomics
  • ECO 250: Economic and Business Statistics I
  • ISM 110: Foundations for Analytics using Spreadsheets
  • ISM 280: Information Systems for Decision Making
  • Select one of the following:
    • ENG 101: Exploring Writing in College Contexts
    • ENG 102: Academic Research and Writing
    • FMS 115: Freshman Seminar in Reasoning and Discourse: Written Communication
  • Completion of one of the following:
    • MAT 115: College Algebra
    • MAT 118: Algebra with Business Applications
    • MAT 120: Calculus with Business Applications
    • MAT 150: Precalculus I
    • MAT 151: Precalculus II
    • MAT 190: Precalculus
    • MAT 183: Mathematics for the Life Sciences
    • MAT 184: Calculus for the Life Sciences
    • MAT 191: Calculus I
    • MAT 292: Calculus II
    • MAT 293: Calculus III
    • MAT 196: Calculus A
    • MAT 296: Calculus B

Bryan School Common Business Core

• Required courses:
  • BUS 315: Global and Cultural Development
  • BUS 415: Leadership Development
  • CST 105: Introduction to Communication Studies
  • ECO 300: The International Economy
  • FIN 315: Business Finance I
  • MGT 301: Introduction to International Business
  • MGT 312: Organizational Behavior
  • MGT 330: The Legal Environment of Business
  • MGT 491: Business Policy and Strategy
  • MKT 309: Principles of Innovation
  • MKT 320: Principles of Marketing
  • PHI 261: Ethical Issues in Business
  • or PHI 262: Ethical Issues in Entrepreneurship
  • or PHI 263: Business Ethics with East Asian Philosophy
  • SCM 302: Operations Management
  • Global Sustainability Elective - One chosen from the list below:
    • ECO 100: Economics of a Global Sustainable Society
    • ENT 130: Entrepreneurship in a Sustainable Global Environment
    • LLC 120: Global Crossings: Topics in Images, Media, and Texts
    • LLC 130: Global Green: Cultures of Production and/or Consumption
    • HTM 200: Introduction to Sustainable Development

Hospitality and Tourism Management Courses

• Core Courses:
  • HTM 332: Sustainable Destination and Experience Management
  • HTM 433: Event, Meeting and Esports Tourism

Concentration

Students must select one of the concentrations as detailed following the major requirements.

• Esports Management
• Hospitality Travel & Tourism Management

Electives

Electives sufficient to complete the 120 credit hours required for degree.

Esports Management Concentration Requirements

• Required Courses:
  • HTM 103: Introduction to Esports Management
  • MKT 370: Sports Business Development, Partnerships and Licensing
  • MKT 421: Promotion Management in Esports
• Concentration Electives:
  • Select 1 of the following courses:
    • ENT 206: Start Something Globally Sustainable!
    • HTM 102: Introduction to Hospitality and Tourism Management
    • HTM 231: Tourism, Cultures, and Places
    • HTM 310: Hotel Operations
    • HTM 312: Hospitality Facilities Management
    • HTM 313: Revenue Management
    • HTM 419: Independent Study in Hospitality, Tourism and Esports
    • HTM 427: Internship in Hospitality, Tourism and Esports Management
    • HTM 451: Service Management
    • HTM 488: Special Topic in Resorts and Entertainment Attractions
    • MKT 270: Introduction to Sports Business
    • MKT 407: Sports Marketing

Hospitality Travel & Tourism Management Concentration Requirements

• Required Courses:
  • HTM 102: Introduction to Hospitality and Tourism Management
  • HTM 310: Hotel Operations
  • HTM 314: Sustainable Food and Craft Beverage
• Concentration Electives:
  • Select 1 of the following courses:
    • ENT 338: Global Franchising
    • HTM 103: Introduction to Esports Management
    • HTM 231: Tourism, Cultures, and Places
    • HTM 250: Diversity and Equity in Hospitality, Tourism and Esports
    • HTM 312: Hospitality Facilities Management
    • HTM 335: Sustainable Tourism and Transportation
    • HTM 364: Restaurant Entrepreneurship
    • HTM 419: Independent Study in Hospitality, Tourism and Esports
    • HTM 427: Internship in Hospitality, Tourism and Esports Management
    • HTM 451: Service Management
    • HTM 474: Wine Business Management
    • HTM 488: Special Topic in Resorts and Entertainment Attractions
    • MKT 270: Introduction to Sports Business
    • MKT 324: Professional Selling
    • MKT 403: Entrepreneurial Marketing
    • MKT 421: Promotion Management in Esports

Disciplinary Honors in Marketing, Entrepreneurship, and Hospitality and Tourism

Requirements

• A minimum of 12 credit hours as defined below.
• UNC Greensboro cumulative GPA of 3.30 or better or, for transfer students, cumulative GPA of 3.30 or better from all prior institutions.
• Required courses:
  • HSS 490: Senior Honors Project
  • 6 credits of Honors coursework in the major
  • 3 credits of Honors coursework in the major or another area

Recognition

Receive a Certificate of Disciplinary Honors in Marketing, Entrepreneurship, and Hospitality & Tourism; have that accomplishment, along with the title of the Senior Honors Project, noted on the official transcript; and be recognized at a banquet held at the end of the spring semester.