Program Overview

University Program Overview

The UNCG MBA Program is a professional program built on a strategic management theme. The curriculum emphasizes an interdisciplinary approach to decision making in a changing global environment in which globalization and sustainability are changing the way all organizations function.

Program Structure

Students in the Early Career Professional track complete 45 credit hours of course work, while students in the Experienced Professional track complete 42 credit hours of course work. The program may take up to five years to complete, depending on the number of credit hours taken each semester. Both tracks are available face-to-face and online.

Concentrations

Concentrations are offered in:

• Business Analytics
• Cyber Security
• Finance
• International Business
• Information Technology
• Marketing
• Supply Chain Management
• Human Resources

These concentrations are available to both Early Career Professional and Experienced Professional students.

Courses

The program includes a range of courses, such as:

Core Courses

• MBA 701: Quantitative Analysis
• MBA 702: Financial and Managerial Accounting
• MBA 703: Managerial Economics
• MBA 706: Marketing Management
• MBA 707: Financial Management
• MBA 708: Operations for Competitive Advantage
• MBA 712: Strategic Management

Elective Courses

• MBA 714: Business Analytics
• MBA 716: Leadership
• MBA 717: Innovation
• MBA 718: Global Business
• MBA 719: Strategic Management in Action
• MBA 720: Investments
• MBA 721: Financial Statement Analysis and Valuation
• MBA 724: Financial Institutions
• MBA 730: Marketing Research
• MBA 731: Brand Management
• MBA 732: Consumer Behavior
• MBA 733: International Marketing Management
• MBA 734: Digital Marketing Analytics

Specialized Courses

• MBA 741: Capstone Consulting Project
• MBA 742: Organizational Internship
• MBA 743: Directed Studies
• MBA 744: Special Topics in Business Administration
• MBA 745: Experience Business Abroad
• MBA 750: Negotiations for Management

Course Descriptions

Each course has specific prerequisites and corequisites, which are outlined below:

• MBA 701: Quantitative methods and spreadsheet skills to support management practice and decision making.
• MBA 702: Introduction to financial and managerial accounting.
• MBA 703: Focuses on microeconomic and macroeconomic factors and business decision making.
• MBA 706: Issues related to the marketing process, major trends and forces that are changing the marketing landscape.
• MBA 707: Financial decision-making; time value of money, risk and return, valuation of securities.
• MBA 708: The course examines design, operation, and control of organizations for gaining and maintaining competitive advantage.
• MBA 712: Examines the tools and techniques of strategic analysis, the formulation and implementation of competitive and corporate strategy.
• MBA 714: Students learn to analyze and present data to solve business problems.
• MBA 716: Introduction to the values associated with ethics and sustainability relative to leadership.
• MBA 717: Fundamentals and strategies of developing and managing innovations in organizations.
• MBA 718: Principles and practices of conducting business in a global environment.
• MBA 719: Integration of tools and techniques of strategic analysis, formulation and implementation of competitive and corporate strategy.
• MBA 720: Theories and applications related to portfolio theory, asset allocation and pricing.
• MBA 721: Emphasis is on equity analysis and valuation for public and private firms.
• MBA 724: Survey course intended for those interested in financial services careers and those with interest in general finance.
• MBA 730: Defining the purpose of marketing research, selecting a data gathering method, writing a survey/questionnaire.
• MBA 731: Examines brand management strategies, tools and decisions faced by organizations.
• MBA 732: Applying behavioral theories to understand consumer consumption behaviors.
• MBA 733: Activities that direct the flow of products to markets in a transnational, transcultural context.
• MBA 734: Covers some of the most important tools and techniques in marketing analytics with a focus on digital marketing applications.
• MBA 741: Student teams will serve as consultants to area organizations and provide their managers with comprehensive solutions to strategic challenges.
• MBA 742: Academic and required work components allow students to gain organizational experience in an area of business.
• MBA 743: Independent study of a business administration topic, not currently covered by courses in the MBA program.
• MBA 744: Specific course title identified each semester by the topical extension to the basic title.
• MBA 745: Practices and principles involved in conducting business in a specified country.
• MBA 750: Focuses on how to manage relationships internal and external to the organization through negotiations and conflict management.

Graduate Programs

The university offers the following graduate programs:

• Master of Business Administration (M.B.A.)
• Post-Baccalaureate Certificate in Business Foundations
• Post-Baccalaureate Certificate in Marketing

These programs are designed to provide students with a comprehensive education in business administration and prepare them for successful careers in their chosen field.