Program Overview

Program Overview

The Digital Marketing Certificate Course is a 10-week program designed to equip professionals with the skills and knowledge required to succeed in the digital marketing industry. The course is delivered fully online, with optional live sessions, and is ideal for those looking to build job-critical digital marketing and AI skills.

Curriculum

The course covers a range of topics, including:

• AI for Digital Marketing
  • Writing effective AI prompts to boost marketing strategy
  • Using AI chatbots to generate content
  • Applying best practices to personalize and scale AI efforts
• Google Analytics for Marketers
  • Learning how to use Google Analytics 4 (GA4) and AI-enhanced techniques
  • Analyzing traffic patterns and user behavior
  • Using data and insights to create measurable business impact
• Marketing Automation with HubSpot
  • Creating workflows to capture and nurture leads
  • Creating an integrated lead/customer journey
  • Using AI to create and refine campaigns
• Search Engine Marketing with Google Ads
  • Developing a customer-focused keyword strategy
  • Setting up a Google Ads account, campaign, and ad groups
  • Optimizing campaigns using data-driven insights
• Social Media Marketing
  • Developing a balanced social media strategy
  • Planning, scheduling, and optimizing content
  • Creating a channel health report using benchmarks and analytics
• Additional topics, including:
  • Search Engine Optimization
  • Email Marketing
  • Content Marketing
  • Data-Driven Digital Marketing Strategy

Career Support and Outcomes

The program offers career support, including:

• Resume and cover letter review
• LinkedIn profile optimization
• Small group workshops
• Career coaching
• Access to a Career Hub with on-demand career modules and resources Graduates of the program will be prepared for roles such as:
• Marketing Manager
• Marketing Specialist
• Marketing Associate
• Digital Marketing Manager
• Digital Strategist

Certifications and Credentials

Upon completion of the program, students will earn:

• A university-issued certificate of completion
• Google Ads Search Certification
• Google Analytics Certification
• HubSpot Email Marketing Certification

Program Details

• Duration: 10 weeks
• Format: Online, with optional live sessions
• Time commitment: 6-8 hours per week
• Payment options: Upfront, installment, or financing
• Cancellation and refund policy: 7-day money-back guarantee

Admission Criteria

The program is ideal for professionals looking to build job-critical digital marketing and AI skills, including:

• Experienced professionals
• Career pivoters or returners
• Recent grads and college students
• Entrepreneurs and side-hustlers
• Non-marketers in adjacent roles

Tuition Fees

The program price is $2,250, with a 24% discount from the original price of $2,950. Flexible payment options are available, and many employers offer tuition reimbursement.