Program Overview

Undergraduate Degree in Advertising and Public Relations ## Description and Content ### Curriculum Summary The Undergraduate Degree in Advertising and Public Relations is a comprehensive program designed to equip students with the knowledge, skills, and competences necessary for a successful career in the field of advertising and public relations. The curriculum is structured to provide a progressive learning experience, with a focus on theoretical foundations, practical applications, and professional development. ### Timetables and Examination Calendar The program operates on a semester-based schedule, with two main examination periods: ordinary and extraordinary. The academic calendar, including timetables and examination dates, is published in advance to ensure students can plan accordingly. ### Competences The degree program is designed to develop a range of competences, including academic, professional, and personal skills. These competences are assessed through various evaluation activities, including assignments, projects, and examinations. ### Tutorial Action Programme (TAP) The University of Alicante offers a Tutorial Action Programme (TAP) to provide students with academic, professional, and personal support throughout their studies. The program is coordinated by a team of tutors and student mentors, who work closely with the teaching staff and specialized services to ensure students receive comprehensive guidance and advice. ### Mobility and Exchange Programmes The university participates in various mobility and exchange programs, providing students with opportunities to study abroad, gain international experience, and develop language skills. These programs are designed to enhance students' cultural awareness, professional networks, and career prospects. ### Academic Work Experience The External Academic Practices subject is an optional component of the degree program, allowing students to apply theoretical knowledge in a real-world setting. This practical experience is designed to broaden students' understanding of the advertising and public relations industry, while developing essential skills and competences. ### Final-Year Undergraduate Project The final-year project is a compulsory component of the degree program, requiring students to prepare and defend an original, independent, and personal work. This project is designed to assess students' ability to integrate knowledge, skills, and competences acquired throughout the program, while demonstrating their capacity for critical thinking, research, and professional practice. ### Foreign Language Requirement Students are required to demonstrate a minimum level of B1 in a foreign language, as defined by the Common European Framework of Reference for Modern Languages. This requirement can be fulfilled through various means, including language courses, certifications, or equivalent qualifications. ### Language Teaching Competence The program includes a language teaching competence component, which enables students to develop the skills and knowledge necessary for teaching languages. This component is designed for students who wish to pursue a career in language teaching or related fields. ### Undergraduate Coordinators and Teachers The program is coordinated by a team of experienced academics and professionals, who are responsible for teaching, mentoring, and advising students throughout their studies. ### Applicable Regulations The university has established regulations governing various aspects of academic life, including permanence, evaluation, and curricular adaptation. These regulations are designed to ensure students' rights and responsibilities are respected, while maintaining the highest standards of academic quality and integrity. #### Permanence and Continuation in Undergraduate Studies The university has established regulations governing students' permanence and continuation in undergraduate studies. These regulations outline the requirements and procedures for students to maintain their enrollment, progress through the program, and graduate. #### Learning Evaluation The university has implemented a continuous evaluation system, which is designed to assess students' learning outcomes and progress throughout the program. The evaluation criteria are public, objective, and transparent, ensuring students are aware of the expectations and requirements. #### Curricular Adaptation The university offers curricular adaptation options for students with specific needs or circumstances, including disabilities, elite athletes, or carers. These adaptations are designed to ensure students can access and complete the program, while maintaining the academic standards and integrity. #### Credit Recognition and Transfer The university has established procedures for recognizing and transferring credits from other institutions or programs. This enables students to transfer credits, continue their studies, or pursue new academic pathways. ### Other Student-Related Academic Matters The university provides various support services and resources for students, including welcome events, research groups, attention to students with special needs, student representation and participation, and recognition and awards. ### Additional Information The university offers a range of additional information and resources, including university cards, student associations, accommodation, transport, cafes and restaurants, urgent medical attention, and safe school initiatives. ### FAQs The university has compiled a list of frequently asked questions, providing students with quick access to information and answers on various topics related to the program and academic life. ### Faculty/School The Faculty of Economics and Business Sciences is responsible for the Undergraduate Degree in Advertising and Public Relations. The faculty is committed to providing high-quality education, research, and professional development opportunities for students, while maintaining strong industry connections and partnerships.