Program Overview

Introduction to the Grado en Marketing Program

The Grado en Marketing program is a comprehensive undergraduate degree offered by the Universidad de Alicante. This program is designed to provide students with a thorough understanding of marketing principles, practices, and strategies.

Program Structure

The Grado en Marketing program is structured to include a combination of basic, obligatory, and optional courses. The program's curriculum is designed to equip students with the knowledge and skills necessary to succeed in the field of marketing.

Optional Courses

The program offers a range of optional courses, including:

• Análisis de Datos Multivariante Aplicado al Marketing (6 ECTS)
• Comercio Electrónico (6 ECTS)
• Creación y Tendencias de Marca (6 ECTS)
• Dirección de Ventas (6 ECTS)
• Marketing de Servicios (6 ECTS)
• Marketing Internacional (6 ECTS)
• Marketing, Consumidor y Cliente (6 ECTS)
• Métricas de Marketing (6 ECTS)
• Simulación y Modelización en Marketing (6 ECTS)
• Trade Marketing (6 ECTS)
• Prácticas Académicas Externas (12 ECTS)

Calendar of Implementation

The implementation of the Grado en Marketing program is as follows:

• 2018/19: 1ş curso
• 2019/20: 2ş curso
• 2020/21: 3ş curso
• 2021/22: 4ş curso

Additional Resources

For a comprehensive view of the program, students can consult the following resources:

• La Estructura de los estudios
• El plan de estudios resumido (pdf)
• El folleto del grado (pdf)

Last Update

The program information was last updated on 15/12/2025.