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Bachelors

Degree and Marketing

University of Alicante
Alicante , Spain
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Program Details
Degree
Bachelors
Major
Business Management | International Business | Marketing
Area of study
Business and Administration
Course Language
English
About Program

Program Overview

University Program Information

The Universitat d'Alacant offers a comprehensive range of studies, including over 40 degrees, 50 official master's programs, and doctoral programs.


Fields of Study

The university is organized into several fields of study, including:


  • Arts and Humanities
  • Sciences
  • Health Sciences
  • Social and Legal Sciences
  • Engineering and Architecture

Degree Programs

Some of the degree programs offered by the university include:


  • Grau en Mąrqueting (Marketing Degree)
  • Graus oficials (Official Degrees)
  • Mąsters (Master's Programs)
  • Doctorats (Doctoral Programs)
  • Ensenyaments propis (Own Teachings)

Master's Programs

The university offers a variety of master's programs, including:


  • Advocacia (Advocacy)
  • Administració i Direcció d'Empreses (Business Administration and Management)
  • Comunicació Digital (Digital Communication)
  • Cooperació al Desenvolupament (Development Cooperation)
  • Dret Ambiental i de la Sostenibilitat (Environmental and Sustainability Law)

Research Areas

The university has various research areas, including:


  • Anąlisi de Dades Multivariant Aplicada al Mąrqueting (Multivariate Data Analysis Applied to Marketing)
  • Biotecnologia (Biotechnology)
  • Cičncia de Materials (Materials Science)
  • Conservació de la Biodiversitat (Biodiversity Conservation)
  • Electroquķmica (Electrochemistry)

University Structure

The university is composed of several faculties and schools, including:


  • Facultat de Cičncies Econņmiques i Empresarials (Faculty of Economic and Business Sciences)
  • Facultat de Cičncies (Faculty of Sciences)
  • Facultat de Cičncies de la Salut (Faculty of Health Sciences)
  • Facultat d'Educació (Faculty of Education)

Services and Administrative Units

The university has various services and administrative units, including:


  • Biblioteca Universitąria (University Library)
  • Servei d'Estudiants (Student Service)
  • Servei de Comptabilitat (Accounting Service)
  • Servei de Contractació (Contracting Service)
  • Servei de Cultura (Culture Service)

Grau en Mąrqueting (Marketing Degree)

The Grau en Mąrqueting is a degree program that offers students a comprehensive education in marketing.


Plan d'Estudis (Study Plan)

The study plan for the Grau en Mąrqueting includes:


  • Per tipus d'assignatura (By Type of Subject): bąsica (basic), obligatņria (obligatory), or optativa (optional)
  • Optativitat i itineraris (Optionality and Itineraries): students can choose from various optional subjects and create their own itinerary

Assignatures Optatives (Optional Subjects)

Some of the optional subjects available in the Grau en Mąrqueting include:


  • Anąlisi de Dades Multivariant Aplicada al Mąrqueting (Multivariate Data Analysis Applied to Marketing)
  • Comerē Electrņnic (E-commerce)
  • Creació i Tendčncies de Marca (Brand Creation and Trends)
  • Direcció de Vendes (Sales Management)
  • Mąrqueting de Serveis (Service Marketing)

Calendari d'Implantació (Implementation Calendar)

The implementation calendar for the Grau en Mąrqueting is as follows:


  • 2018/19: 1st year
  • 2019/20: 2nd year
  • 2020/21: 3rd year
  • 2021/22: 4th year
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