Program Overview

Undergraduate Degree in Advertising and Public Relations

The Undergraduate Degree in Advertising and Public Relations is a comprehensive program offered by the University of Alicante. This degree is designed to provide students with a thorough understanding of the principles and practices of advertising and public relations.

Program Details

• Total Credits: 240
• Places Offered: 240
• Credit Fee: 14.03 (1st registration); 27.96 (2nd registration); 59.33 (3rd registration); 79.10 (4th and further registrations)
• Teaching Modality: Classroom-based
• Language of Instruction: Spanish, Valencian, and English
• Field of Study: Journalism, Communication, Advertising, and Public Relations
• Curriculum Published: BOE 22/03/2012
• Modification of the Curriculum Published: BOE 22/07/2015
• Faculty Involved: Faculty of Economics and Business Sciences
• Name of the Undergraduate Coordinator: Vicente García Escrivá

Admission and Requirements

• Linguistic Requirement to Obtain the Title: A B1 level of a foreign language of the Common European Framework of Reference for Modern Languages must be accredited.
• Opportunity to Earn a Dual Undergraduate Degree: Between the University of Alicante and the Universidad UNIVALI - Universidade do Vale do Itajaí.

Curriculum and Quality

• The curriculum is designed to provide a balanced education in advertising and public relations, covering theoretical foundations, practical skills, and industry insights.
• Quality Standards: The program adheres to strict quality standards to ensure that graduates are well-prepared for their professional careers.

Career Options and Objectives

• Objectives: To equip students with the knowledge, skills, and competencies required to succeed in the fields of advertising and public relations.
• Career Options: Graduates can pursue careers in advertising agencies, public relations firms, corporate communications, media, and more.

Additional Information

• Video Presentation: Available for prospective students to learn more about the program.
• Info Express: Provides quick access to essential information about the degree.
• Brochure in PDF: A detailed brochure is available for download, offering comprehensive information about the program.
• Web with Complementary Information: Additional resources and details can be found on the program's website.

News and Updates

• Regular updates and news about the program, including events, achievements, and announcements, are published to keep the community informed.

Faculty and Research

• The Faculty of Economics and Business Sciences is committed to research and academic excellence, providing students with a rich learning environment.
• Research Areas: Include but are not limited to marketing, consumer behavior, corporate communications, and digital media.

Conclusion

The Undergraduate Degree in Advertising and Public Relations at the University of Alicante offers a comprehensive and professional education, preparing graduates for successful careers in these dynamic fields. With its strong curriculum, research opportunities, and commitment to quality, this program stands out as a premier choice for students interested in advertising and public relations.