Program Overview

Introduction to the University Program

The Universitat d'Alacant offers a comprehensive range of studies, including over 40 degrees, 50 official master's programs, and doctoral programs.

Program Details

Grau en Publicitat i Relacions Pºbliques

The Grau en Publicitat i Relacions Pºbliques (Degree in Advertising and Public Relations) is a program that provides students with a comprehensive education in the field of advertising and public relations.

Access and Admission

• To access the program, students must meet the admission requirements set by the university.
• The program is designed to provide students with a solid foundation in the principles and practices of advertising and public relations.

Program Structure

• The program consists of a combination of basic, compulsory, and optional subjects.
• The optional subjects are offered in the first and second semesters of the fourth year, and students must complete a total of 36 credits.
• Students can also opt for external academic practices (12 credits) and other cultural, sports, and solidarity activities that the university recognizes, for which they can obtain academic recognition.

Optional Subjects

• First Semester:
  • Investigaciµ de Mercats (Market Research) - 6 ECTS
  • Noves Formes PublicitÁries (New Advertising Forms) - 6 ECTS
  • TendÒncies en Gestiµ de Marques (Trends in Brand Management) - 6 ECTS
  • Direcciµ de Comptes (Account Management) - 6 ECTS
  • Estructura de l'Actividad PublicitÁria i de les RR.PP (Structure of Advertising Activity and Public Relations) - 6 ECTS
  • Hist·ria de la Publicitat (History of Advertising) - 6 ECTS
• Second Semester:
  • Processos Psicosocials d'InfluÒncia i Publicitat (Psychosocial Influence Processes and Advertising) - 6 ECTS
  • Direcciµ d'Art (Art Direction) - 6 ECTS
  • Sociologia de la Cultura i de les Arts ContemporÁnies (Sociology of Culture and Contemporary Arts) - 6 ECTS
  • Organitzaciµ d'Empreses de Publicitat i Relacions Pºbliques (Organization of Advertising and Public Relations Companies) - 6 ECTS
  • Postproducciµ Audiovisual en Publicitat (Audiovisual Postproduction in Advertising) - 6 ECTS
  • Fotografia PublicitÁria (Advertising Photography) - 6 ECTS
  • Hist·ria Econ·mica i Social d'Espanya (Economic and Social History of Spain) - 6 ECTS
  • TÒcniques de les Relacions Pºbliques (Public Relations Techniques) - 6 ECTS
  • AnglÒs para la Publicitat i les Relacions Pºbliques (English for Advertising and Public Relations) - 6 ECTS
  • CÁrtel Publicitari (Advertising Cartel) - 6 ECTS
  • Protocol i Esdeveniments en Institucions i Empreses (Protocol and Events in Institutions and Companies) - 6 ECTS
  • Comunicaciµ PolÚtica i d'InterÒs Social (Political and Social Interest Communication) - 6 ECTS
  • PrÁctiques AcadÒmiques Externes (External Academic Practices) - 12 ECTS

Calendar of Implementation

• The program was implemented in the following academic years:
  • 2010/11: 1st year
  • 2011/12: 2nd year
  • 2012/13: 3rd year
  • 2013/14: 4th year

Adaptation Procedure

• Students who do not wish to access the new degree programs will have the right to four exam calls in the two academic years following the end of each course.
• After exhausting the calls, students who wish to continue their studies must follow the new plans through the adaptation system established in the new plan.

Conclusion

The Grau en Publicitat i Relacions Pºbliques at the Universitat d'Alacant provides a comprehensive education in advertising and public relations, with a range of optional subjects and external academic practices that allow students to specialize in their area of interest.