Program Overview

MÁster Universitari en Comunicaciµ Digital

The MÁster Universitari en Comunicaciµ Digital (MCD) aims to train professionals capable of designing and executing communication plans and proposing online advertising campaigns with a global, integrated, strategic, analytical, and ethical vision.

Objectius generals del tÚtol

The general objectives of the MCD title are:

• To form professionals who can design and execute communication plans and propose online advertising campaigns.
• To develop skills in communication management and research in a digital environment.
• To foster innovative capacity.

Estructura dels Estudis

The structure of the master's program is as follows:

• Type of Material | Credits
  • Obligatory | 45
  • Optional | 9
  • Master's Thesis | 6
  • Total Credits | 60

Distribuciµ d'assignatures per curs / semestres

The distribution of subjects by course/semesters is:

SEMESTRE 1

• Societat i Transformaciµ Digital | OB | 3
• Comportament de l'usuari en l'entorn digital | OB | 3
• MÁrqueting Digital | OB | 3
• Comunicaciµ Digital | OB | 3
• Arquitectura Web | OB | 3
• Creativitat en Comunicaciµ Digital | OB | 3
• Creaciµ de Continguts Digitals Audiovisuals | OB | 3
• Investigaciµ en Entorns Digitals, Data i AnalÚtica | OB | 3
• MÒtriques de MÁrqueting en l'Entorn Digital | OB | 3
• AudiÒncies en lÚnia i Planificaciµ de la Publicitat en Mitjans Digitals | OB | 3

SEMESTRE 2

• Disseny en Dispositius Digitals | OB | 3
• Redacciµ en Mitjans en lÚnia | OB | 3
• Marc jurÚdic, Autoregulaciµ i àtica Professional en Comunicaciµ Digital | OB | 3
• Habilitats Directives | OB | 3
• Gestiµ de Projectes de Comunicaciµ Digital | OB | 3
• Treball de Fi de MÁster | OB | 6
• Posicionament i Publicitat en Cercadors | OP | 3
• Social mÒdia | OP | 3
• Comunicaciµ M·bil i TendÒncies En lÚnia | OP | 3
• PrÁctiques AcadÒmiques Externes | OP | 6

Planificaciµ general del pla d'estudis

The master's program has an academic orientation with an applied focus. The plan begins by exposing the frameworks that influence digital communication, which are also the starting point for understanding communication processes and management. It continues with the major pillars of this communication from a strategic approach: creativity, content, design, measurement, and media.

Trets d'identitat

This master's program is oriented towards the development of the necessary competencies to exercise professions with great projection in communication. It is an academic program with an applied vision that complements the contents of other degrees, especially the Degree in Advertising and Public Relations.

Recursos i instalñlacions

The Faculty of Economic and Business Sciences has facilities in various buildings on the campus, including the Faculty of Economic and Business Sciences building, the GermÁ BernÁcer building, and the Social Sciences building. There are no architectural barriers that prevent people with physical disabilities from accessing the Faculty's facilities.

Continuar la meua formaciµ

After completing a master's degree, it is possible to opt for a doctoral program or third cycle of university studies, related to the master's degree or areas of affinity.

Eixides professionals

The proposed master's title is aimed at satisfying the demands for specialization in the professional sector directly related to Advertising and Public Relations. It also complements and profiles the training of students from other degrees or postgraduate studies.

Beques i ajudes

Information on the means existing to facilitate access to university studies for those who wish to undertake them can be found on the University's website.

Vida universitÁria

More information about the campus and activities or resources, organized by or related to the University, can be found on the University's website.