Program Overview

Introduction to the Master's Program

The Master's program in Communication and Creative Industries aims to provide students with a comprehensive understanding of the role of communication in the creative industries. The program is designed to equip students with the skills and knowledge necessary to succeed in this field, including the ability to manage communication, understand the creative industries, and develop strategic plans.

Objectives of the Master's Program

The objectives of the Master's program are to:

• Offer a comprehensive and responsible vision of communication in the context of creative economies and intangible creation.
• Provide students with the skills and knowledge necessary to manage communication and understand the creative industries.
• Equip students with the tools and concepts necessary to develop their entrepreneurial capacity and leadership skills.
• Integrate students into professional networks and directorates of communication from all areas of the productive fabric.

What is Communication?

Communication is understood as the process of creating and managing meaning, which is essential for the success of any organization. It involves the use of various tools and strategies to convey messages, build relationships, and create value.

What are Creative Industries?

Creative industries are those that have understood the importance of communication as an asset, which is nourished by broad cultural matrices. These industries include design, architecture, tourism, software, fashion, cosmetics, and gastronomy, among others.

Importance of Creative Industries

The creative industries are a key sector in the economy, generating significant revenue and employment opportunities. According to the UNESCO report on the creative economy, the creative industries generated more revenue than the telephone industry in 2013, and employ 30 million people worldwide.

Program Structure

The Master's program in Communication and Creative Industries is designed to provide students with a comprehensive understanding of the field, including:

• Theoretical foundations of communication and creative industries
• Strategic management of communication
• Entrepreneurship and leadership
• Integration into professional networks

Plan of Studies

The plan of studies includes a range of courses and activities designed to equip students with the skills and knowledge necessary to succeed in the field of communication and creative industries.

Reasons to Create

The program is designed to provide students with the skills and knowledge necessary to succeed in the field of communication and creative industries, and to create a new generation of professionals who can manage communication and understand the creative industries.

A Key Sector

The creative industries are a key sector in the economy, and the program is designed to provide students with a comprehensive understanding of this field.

Repository of Creative Industries

The program includes a repository of creative industries, which provides students with access to a range of resources and information related to the field.

Tutorial Action Program (PATEC)

The program includes a tutorial action program, which provides students with individualized support and guidance throughout their studies.

Integration into Professional Networks

The program is designed to integrate students into professional networks and directorates of communication from all areas of the productive fabric, providing them with opportunities for networking and collaboration.