Program Overview

University Master in Tourism Management and Planning

The Master's Degree in Tourism Management and Planning is a comprehensive program designed to equip students with the knowledge and skills necessary to succeed in the tourism industry.

Overview

• The program offers two modules: Direction of Tourism (Tourism Management) and Planificación del Turisme (Tourism Planning).
• Students must complete a total of 18 credits within their chosen module.
• Additionally, students must take 3 optional credits from a pool of 9 credits offered to all students, regardless of their module.

Module Details

Directorate of Tourism

• International Marketing (International Marketing): 6 ECTS
• Quality and Environmental Management: 4.5 ECTS
• Leadership Skills for Human Resource Management: 4.5 ECTS
• International Tourism Economics: 3 ECTS

Tourism Planning

• Public Marketing (Public Marketing): 6 ECTS
• Tourism and Rural Development: 3 ECTS
• Techniques and instruments for planning tourist destinations and areas (Techniques and Instruments for Tourism Destination Planning): 6 ECTS
• Local Societies and Tourism: 3 ECTS

General optivity

• New Technologies in Tourism Space Management: 3 ECTS
• New Business Models for Tourism Companies: 3 ECTS
• Financial Analysis and Planning for Tourism Companies: 3 ECTS

Calendar and Implementation

• The master's program is implemented over one academic year.
• The calendar for implementation is as follows:
  • Academic Year: 1st year
  • Implementation of the master's program: 1st course

Quality and Accreditation

• The program's quality is ensured through regular assessments and accreditation processes.
• The program is listed in the Registre d'Universitats, Centers i Títols (RUCT), which is the official register of universities, centers, and degrees in Spain.

Conclusion

The University Master in Tourism Management and Planning offers a comprehensive education in tourism management and planning, with a focus on practical skills and knowledge. The program's modular structure and optional credits allow students to tailor their education to their interests and career goals.