Program Overview

Program Overview

The university program in Network and New Media aims to cultivate talented individuals who can adapt to the demands of the intelligent media era. The program focuses on developing students' basic network and new media thinking, as well as their ability to systematically master network and new media theory knowledge.

Program Objectives

The program seeks to equip students with the following skills:

• Basic network and new media thinking
• Systematic mastery of network and new media theory knowledge
• Familiarity with internet, big data, and artificial intelligence-related network transmission technology and application development
• Ability to integrate and apply network new media technology for information content collection, creative planning, innovative transmission, and operational management

Career Prospects

Graduates of the program can pursue careers in various fields, including:

• Traditional media new media departments
• Network and new media institutions
• Large and medium-sized enterprises
• Public welfare institutions
• Government departments

Curriculum

The program covers a wide range of courses, including:

• Introduction to Journalism
• Introduction to Communication
• Communication Ethics and Law
• Research Methods in Journalism and Communication
• Thesis Writing
• History of Internet Development
• Introduction to New Media
• Network Culture
• New Media and Society
• Network Social Psychology
• Information Industry and Media Convergence
• Research Methods in Network and New Media
• Network and New Media Technology Application
• Intelligent Media Innovation and Design
• Data Mining and Analysis
• Data Visualization
• Network and New Media User Analysis
• New Media Reporting and Operation Practice
• Multimedia Production
• Intelligent Marketing

Program Details

Duration

The program lasts for four years.

Degree

Upon completion of the program, students are awarded a Bachelor of Arts degree.