Program Overview

Introduction to the Shanghai University GCMBA Program

The Shanghai University GCMBA program offers three specialized training directions: Specialized, Refinement, and New (Specialized) MBA, Science and Technology Innovation Enterprise MBA, and First-Class Enterprise MBA (only open to non-full-time students).

Specialized, Refinement, and New (Specialized) MBA

The Specialized, Refinement, and New (Specialized) MBA program at Shanghai University aims to cultivate high-level management talents with CEO potential for specialized, refined, and new enterprises. The program focuses on the development needs of industries, integrating Shanghai University's key disciplines and industrial resources.

Program Objectives and Career Positioning

The program is designed to cultivate high-level management talents with CEO or high-management potential for China's specialized, refined, and new enterprises. The career positioning for graduates includes product managers, project managers, brand managers, market managers, R&D managers, supply chain managers, financial managers, and other high-level management positions.

Program Characteristics

The program emphasizes the development of comprehensive management capabilities, creating a talent structure that faces management refinement and continuous innovation. The program also features lectures by industry experts and academics, providing students with insights into the growth and innovation of specialized enterprises.

Curriculum Settings

The Specialized, Refinement, and New (Specialized) MBA program offers four directional courses:

• Digital Marketing and Brand Management: This course aims to cultivate students' skills in digital marketing strategies and brand management, utilizing digital tools and platforms for effective market marketing and enhancing brand competitiveness.
  • Course content includes digital marketing foundations, SEO/SEM, content marketing, social media marketing, brand positioning and communication, consumer behavior analysis, and data-driven decision-making.
• Supply Chain Management: This course aims to cultivate students' abilities to optimize supply chains and enhance competitiveness using digital tools in a globalized context.
  • Course content covers supply chain strategic planning, network design, inventory management, procurement and decision-making, pricing, and risk management and sustainable development.
• Compensation and Performance Management: This course aims to design reasonable compensation and performance systems, combining enterprise strategic objectives with digital tools to motivate employees and enhance overall enterprise performance.
  • Course content includes compensation structure and strategy, performance appraisal, employee benefits, performance feedback and improvement, and the use of information technology and data analysis tools for intelligent compensation management and performance monitoring.
• Cost Control and Budget Management: This course aims to improve cost management efficiency and accuracy, driving enterprises' sustainable financial development and achieving financial objectives.
  • Course content includes cost classification and analysis, budget compilation processes, cost control methods, performance evaluation, and cost management information systems, as well as the use of digital tools such as ERP systems, financial shared services, and big data analysis.

Faculty and Support

The program's faculty team is led by academicians and includes professors from renowned universities and entrepreneurs from specialized, refined, and new enterprises.

Certificate and Development Prospects

Graduates of the Specialized, Refinement, and New (Specialized) MBA program have the opportunity to obtain a double carbon certificate from the Shanghai Quality Management Science Research Institute. The program focuses on cultivating high-level comprehensive managers who can adapt to future business landscapes, with graduates able to work in core management positions such as marketing directors, financial directors, and human resources directors in specialized, refined, and new enterprises.

Program Duration

The full-time program lasts 2.0 years.