Program Overview

Introduction to the Program

The "One-Flow Enterprise MBA" program is designed to cultivate high-caliber management talent for China's state-owned and central enterprises. This program aims to equip students with in-depth industry knowledge and practical experience, enabling them to lead top-tier enterprises in complex market environments.

Program Objectives

The "One-Flow Enterprise MBA" program is committed to fostering students' ability to apply management theories and practical tools, plan market development strategies, and enhance their leadership, brand communication, transformation, and innovation capabilities. The program's objective is to produce high-level management talent capable of driving top-tier enterprises to achieve high-quality development.

Career Prospects

Graduates of the "One-Flow Enterprise MBA" program can assume key positions in central and state-owned enterprises, such as strategic planning, business development, market management, project operations, and domestic and international business cooperation. They can also engage in innovation-driven product development, resource integration, and enterprise sustainable development.

Program Features

• Top-Notch Faculty and Industry Experts: The program's faculty consists of industry experts and academic elites from top-tier enterprises, possessing rich practical experience and expertise in Chinese market management.
• Practical Exercises and Case Analysis: Through in-depth case analysis, practical exercises, and leadership development projects, students cultivate strategic innovation thinking and leadership skills.
• Insights into Top-Tier Enterprises: Students gain valuable insights into top-tier enterprises through visits and expert lectures, enhancing their industry awareness and understanding of innovative growth practices.

Curriculum

The program consists of four compulsory courses designed to enhance students' practical abilities in areas such as large customer marketing, crisis public relations, enterprise transformation, product innovation, and compliance management.

Course Details

• Large Customer Marketing and Value Creation: Focuses on marketing strategies and tactics for large customers, covering customer demand analysis, market segmentation, sales strategy design, and case studies.
• Crisis Public Relations and Brand Communication in the Digital Era: Equips students with skills to handle crises and media responses in the digital age, including crisis management theories, media communication techniques, and case analysis.
• Strategic Transformation and Management Innovation for Large and Medium-Sized Enterprises: Explores enterprise transformation and product innovation, enabling students to assess enterprise status, devise transformation strategies, and enhance competitiveness through innovation.
• Compliance Management and High-Quality Development for Top-Tier Enterprises: Discusses key elements of enterprise compliance management and risk control, enabling students to establish and implement compliance systems, identify and manage business risks, and ensure legal and stable operations.

Support and Resources

• Faculty: Includes renowned scholars from institutions like the Wharton School and the Shanghai Artificial Intelligence Laboratory, as well as seasoned managers from top-tier Chinese enterprises.
• Certificates: Opportunities to obtain industry skill certificates upon completing relevant courses.
• Scholarships: Offers include the "Industry-Education Integration Talent Scholarship" and the "Enterprise Visit Practice Scholarship" to support students' research and practical experiences.

Duration and Format

The program is non-full-time, lasting 2.5 years. It is designed for working professionals, particularly those in central and state-owned enterprises, aiming to enhance their management capabilities and strategic thinking.