Introduction to Sharif University of Technology's Specialized Courses

Sharif University of Technology offers a range of specialized courses through its Faculty of Management and Economics. These courses are designed to provide students with in-depth knowledge and skills in various fields of management and economics.

Comprehensive Courses

The university offers several comprehensive courses, including:

• Comprehensive Business Management Course with a Digital Transformation Approach
• Comprehensive Finance Course
• Advanced Board of Directors Course

Specialized Intensive Courses

The university also offers specialized intensive courses, including:

• Game Theory for Managers
• Family Business Continuity
• Marketing in the Age of Artificial Intelligence
• Completed Courses:
  • Data-Driven Investment Strategies
  • Strategy Implementation: Concepts, Process, Tools, and Techniques
  • OKR and KPI: From Design to Implementation
  • Economic Data Analysis
  • Digital Economic Transformation: The Role of Platforms, Data, and AI
  • Business Law: Legal Skills in Organizational Management
  • Organizational Transformation Management
  • Quantitative Methods in Finance
  • Financial Derivatives
  • Advanced Marketing Research
  • Startup Finance
  • Platform Economics
  • Organizational Transformation Management
  • Leadership in Organizations
  • Decision-Making in Uncertainty
  • Platform Businesses
  • Applied Macroeconomics
• Comprehensive Crypto Course in Simple Language: Economic and Investment Approach
• Data Science for Business Management

Advanced Marketing Research Course

The Advanced Marketing Research Course is designed to teach students the principles and rules of marketing research with the goal of executing marketing research projects in practice. The course covers the design of research, questionnaire design, and data collection, as well as data analysis and the use of artificial intelligence tools in marketing research.

Course Objectives

Upon completing this course, students will be able to:

• Understand the complexities and key points of a marketing research project
• Identify common mistakes in marketing research projects
• Supervise the quality of performance of contractors or marketing research teams
• Estimate the time required for marketing research
• Design professional questionnaires
• Understand marketing research methods for pricing purposes
• Conduct a marketing research project from start to finish (including problem definition, questionnaire design, and data analysis) for various purposes such as pricing, market segmentation, and customer satisfaction measurement
• Use artificial intelligence tools for marketing research
• Analyze data using the Tabulation method

Course Audience

This course is suitable for:

• Recent graduates
• Junior professionals
• Experienced professionals
• Startup professionals
• Team leaders or managers
• Middle managers
• Individuals who intend to work as marketing research specialists or managers
• Individuals who manage marketing research units
• Managers who need to understand marketing research methods and principles to supervise the execution of projects and evaluate the output

Course Fee

The course fee is:

• 16 million tomans for independent participants
• 14 million tomans for graduates of Sharif University of Technology's Faculty of Management and Economics
• 14 million tomans for students

Faculty Members

The course is taught by experienced faculty members, including:

• Shirin Aslani, with a background in industrial engineering and experience in data-driven management and marketing research
• Mehran Afshar, with a Ph.D. in business and experience in marketing research and management

Sharif University of Technology Tehran

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Overview:

Sharif University of Technology Tehran is a prestigious public research university located in Tehran, Iran. It is widely recognized as one of the top universities in Iran and the Middle East, known for its strong academic programs and research capabilities.

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Key Reasons to Study There:

Academic Excellence:

Sharif University is renowned for its high academic standards and rigorous curriculum.

Research Opportunities:

The university boasts a strong research culture, providing students with opportunities to engage in cutting-edge research projects.

Faculty Expertise:

Sharif University attracts highly qualified and experienced faculty members from various fields.

International Recognition:

The university enjoys international recognition and collaborations with leading institutions worldwide.

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Academic Programs:

Sharif University offers a wide range of undergraduate and graduate programs across various disciplines, including:

• Engineering (e.g., Aerospace, Chemical, Civil, Electrical, Mechanical)
• Science (e.g., Physics, Chemistry, Mathematics, Computer Science)
• Humanities and Social Sciences (e.g., Economics, Management, Psychology)

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Other:

• The university has a strong emphasis on innovation and entrepreneurship, fostering a vibrant startup ecosystem.
• Sharif University is home to a number of research centers and institutes, focusing on areas such as nanotechnology, biotechnology, and energy.
• The university has a beautiful campus with modern facilities and a strong sense of community.