Program Overview

University Program Information

The university program in question is offered by the Sharif University of Technology, specifically through its Faculty of Management and Economics. The program encompasses various comprehensive and specialized courses designed to equip participants with advanced knowledge and skills in management, economics, and related fields.

Comprehensive Courses

• Comprehensive Business Management Course with a Digital Transformation Approach
• Comprehensive Finance Course
• Advanced Board of Directors Course

Specialized Courses

• Game Theory for Managers
• Family Business Continuity
• Marketing in the Age of Artificial Intelligence
• Conducted Courses:
  • Data-Driven Investment Strategies
  • Strategy Implementation: Concepts, Process, Tools, and Techniques
  • OKR and KPI: From Design to Implementation
  • Economic Data Analysis
  • Digital Economic Transformation: The Role of Platforms, Data, and AI
  • Business Law: Legal Skills in Organizational Management
  • Organizational Transformation Management
  • Quantitative Methods in Finance
  • Financial Derivatives
  • Advanced Marketing Research
  • Startup Finance
  • Platform Economics
  • Organizational Transformation Management
  • Leadership in Organizations
  • Decision Making in Uncertainty
  • Platform Businesses
  • Applied Macroeconomics
• Comprehensive Crypto Course in Simple Language: Economic and Investment Approach
• Data Science for Business Management

Advanced Marketing Research Course

This course is designed to teach the principles and rules of marketing research with the aim of executing marketing research projects in practice. It covers the design of research, questionnaire design, and data collection, as well as data analysis and the use of artificial intelligence tools in marketing research.

Objectives of the Course

Individuals participating in this course will:

• Become familiar with the complexities and key points that must be observed in a marketing research project.
• Learn about the errors that occur in marketing research projects.
• Be able to supervise the quality of performance of contractors or marketing research teams.
• Gain a proper understanding of the time required for marketing research.
• Learn to design professional questionnaires.
• Become familiar with marketing research methods aimed at pricing and understand the strengths and weaknesses of each.
• Learn to conduct a marketing research project from start to finish (including problem definition, questionnaire design, and data analysis) for pricing, market segmentation, new product/service design, and customer satisfaction and loyalty measurement.
• Learn to use artificial intelligence tools for the cost-effective execution of the exploratory phase of marketing research and to accelerate the questionnaire design stage.
• Learn data analysis in the form of Tabulation, which is used in more than 90% of marketing research projects.

Target Audience

This course is suitable for:

• Recent graduates
• Junior specialists
• Experienced specialists
• Startup specialists
• Team supervisors or managers
• Middle managers It is particularly beneficial for individuals who intend to work as marketing research specialists or managers, those who aim to work in marketing research companies, and managers who need to understand marketing research methods and principles to supervise the execution of projects and verify the accuracy of outputs.

Course Details

• Duration: 7 weeks
• Hours: 28 hours
• Format: In-person, held on Tuesdays
• Start Date: August 7th
• Pre-registration Deadline: June 19th to July 26th
• Tuition Fees:
  • Open-course participants: 16 million tomans
  • Sharif University of Technology Faculty of Management and Economics graduates (both official and open courses): 14 million tomans
  • Students: 14 million tomans

Instructors

The course is taught by experienced instructors, including Shirin Aslani, with a background in industrial engineering from Sharif University of Technology, and Mehran Afshar, with a Ph.D. in business and experience as a CEO and managing director in several companies.