Program Overview

Program Overview

The university program in question is the "Zarzdzanie i marketing w gospodarce cyfrowej" (Management and Marketing in the Digital Economy) program.

Program Description

This program aims to equip students with advanced theoretical knowledge in management, marketing, and economics to analyze and interpret various economic and social phenomena in the context of digitalization. Students will learn to navigate the digital environment effectively, using advanced technologies in management, finance, and marketing. The program will also focus on practical skills, utilizing modern teaching methods, including simulation games, project-based learning, design thinking, and problem-based methods.

Specializations

The program offers two specializations:

• Rachunkowo i zarzdzanie finansami cyfrowymi (Digital Accounting and Financial Management)
• Digital Marketing i zarzdzanie sprzeda (Digital Marketing and Sales Management)

Specialization Details

Rachunkowo i zarzdzanie finansami cyfrowymi

This specialization covers topics such as corporate and personal finance, the functioning of the money and capital market in the digital economy, digital accounting and reporting, tax accounting for SMEs, IT system payroll and personnel management, and business analytics in ERP systems. Students will be prepared to provide financial and accounting services to businesses using modern digital tools, including artificial intelligence and advanced financial software.

Digital Marketing i zarzdzanie sprzeda

This specialization focuses on strategy and techniques of sales, contemporary consumption, the specifics of e-commerce, and marketing actions conducted on the Internet using social media. Students will gain skills in content marketing, creating internet advertisements, using AI in marketing and sales, and utilizing digital marketing tools to analyze data for marketing and sales decision support.

Career Opportunities

Graduates can find employment in financial, marketing, and accounting departments of various businesses. They are also prepared to work as specialists in financial institutions, accounting offices, marketing agencies, or public administration offices. Specific career paths include:

• Digital Marketing and Sales Management specialization: analyst, project manager, marketing specialist, sales specialist, SEM/SEO specialist, internet marketing specialist, social media specialist, internet analyst, marketing research expert, E-commerce manager.
• Rachunkowo i zarzdzanie finansami cyfrowymi specialization: financial analyst, accounting specialist, head of an accounting office, chief accountant, financial manager, tax specialist, payroll and personnel manager, financial director.

Program Details

• Mode of Study: Niestacjonarne (zjazdowe), which translates to part-time or weekend studies.
• Duration: 6 semesters.
• Unit: Kolegium Nauk Ekonomicznych i Spoecznych (College of Economic and Social Sciences).
• Location: Pock.
• Language of Instruction: Polish.
• Number of Places: 25.
• Professional Title: Licencjat (Bachelor's degree).
• Tuition Fee: 3510 z per semester for the academic year 2025/2026.
• Profile of Studies: Praktyczny (practical).