Strategic Communication Major
Program Overview
Strategic Communication Major
The Strategic Communication Major is a comprehensive program that offers students a thorough understanding of the principles and practices of strategic communication. The program is designed to provide students with the knowledge, skills, and expertise necessary to succeed in a rapidly changing media landscape.
Major Requirements
The Strategic Communication Major requires a minimum of 120 semester credits, including the completion of the University General Education requirements. The major requirements are as follows:
- University Degree Requirements:
- Minimum of 120 semester credits
- Complete the University General Education requirements
- Minimum institutional GPA of 2.00 based on work taken at NDSU
- Minimum of 30 credits in resident at NDSU
- Minimum of 36 upper-level credits (courses numbered 300 or higher)
- University General Education Requirements:
- Category C: Communication (12 credits)
- Category R: Quantitative Reasoning (3 credits)
- Category S: Science and Technology (10 credits)
- Category A: Humanities and Fine Arts (6 credits)
- Category B: Social and Behavioral Sciences (6 credits)
- Category W: Wellness (2 credits)
- Category D: Cultural Diversity
- Category G: Global Perspectives
- Category L: Digital Literacy
- Total Credits: 39
- Major Requirements:
- Pre-Communication Requirements:
- ENGL 120: College Composition II (3 credits)
- COMM 110: Fundamentals of Public Speaking (3 credits)
- COMM 112: Understanding Media and Social Change (3 credits)
- COMM 114: Human Communication (3 credits)
- COMM 212: Interpersonal Communication (3 credits)
- COMM 220: Persuasion (3 credits)
- Strategic Communication Major Requirements:
- COMM 101: Majors and Careers in Communication (1 credit)
- COMM 200: Introduction to Media Writing (3 credits)
- COMM 375: Principles of Strategic Communication (3 credits)
- COMM 377: Media Planning (3 credits)
- COMM 425: Specialty Writing (3 credits)
- COMM 431: Communication Ethics and Law (3 credits)
- COMM 470: Research for Strategic Communication (3 credits)
- COMM 472: Public Relations Campaigns (3 credits)
- or COMM 473: Case Study in Public Relations
- or COMM 476: Advertising Campaign Practicum
- COMM 496: Field Experience (3 credits)
- Upper Division Writing Requirement:
- Select one from the following:
- ENGL 320: Business and Professional Writing
- ENGL 321: Writing in the Technical Professions
- ENGL 322: Writing and the Creative Process
- ENGL 324: Writing in the Sciences
- ENGL 325: Writing in the Health Professions
- ENGL 326: Writing in the Design Professions
- ENGL 357: Visual Culture and Language
- ENGL 358: Writing in the Humanities and Social Sciences
- ENGL 459: Researching and Writing Grants and Proposal
- Select one from the following:
- Electives:
- Six COMM courses selected in consultation with one's advisor
- Students can specialize in Advertising or Public Relations
- Up to 3 additional credits of COMM 496 can be counted toward this requirement
- Total Credits: 64
- Pre-Communication Requirements:
Program Overview
The Strategic Communication Major is designed to provide students with a comprehensive understanding of the principles and practices of strategic communication. The program offers a range of courses that cover topics such as media writing, public speaking, interpersonal communication, and communication ethics. Students can specialize in Advertising or Public Relations and have the opportunity to gain practical experience through field experiences and internships. The program is designed to prepare students for careers in strategic communication, including public relations, advertising, and media writing.