Program Overview

Program Overview

The Marketing Master's program provides students with a comprehensive understanding of marketing theory and practice, as well as general business knowledge. Graduates of the program will have a deep understanding of various marketing tools and their applications, and will be able to manage and direct different areas of marketing. Additionally, they will become experts in other business fields, enabling them to communicate effectively with internal and external stakeholders.

Program Specialization

The Marketing Master's program at the Budapest University of Technology and Economics has a unique specialization that integrates marketing and management knowledge, allowing students to perform their professional tasks more efficiently and communicate more effectively with stakeholders from other fields. To develop this perspective, students will work on a project that demonstrates their comprehensive problem-solving skills.

Program Structure

The program is offered in a part-time format, with various services (such as optional Friday-Saturday classes, video recordings, etc.) designed to facilitate learning while working. The knowledge gained in the program will prepare students for participation in doctoral programs.

Curriculum

The main subjects covered in the program include:

• Marketing management
• Quantitative methods
• Marketing research
• Organizational behavior
• Quality management
• Online marketing
• Marketing communication
• Sales management