Program Overview

Marketing Master's Program

The Marketing master's program at the Budapest University of Technology and Economics provides students with a comprehensive understanding of marketing theory and practice, as well as general business knowledge. Graduates of the program will be equipped to manage and direct various aspects of marketing, and will also possess expertise in other business areas.

Program Details

• Degree: Master's degree (MSc)
• Study Mode: Part-time (correspondence)
• Specialization: Marketing
• Financing: State-funded or self-financed (450,000 HUF per semester)
• Duration: 4 semesters
• Total Credits: Not specified

Admission Requirements

To be eligible for the program, applicants must have completed a bachelor's degree in a relevant field, such as economics, business, or a related field. The following bachelor's degrees can be considered for admission:

• Economics and business studies (gazd·lkod·si Ès menedzsment, pÈnz¸gy Ès sz·mvitel, nemzetkˆzi gazd·lkod·s, kereskedelem Ès marketing)
• Technical studies (mszaki menedzser) Applicants with other bachelor's degrees may also be considered if they have completed a minimum of 30 credits in the following areas:
• Methodological knowledge (mathematics, statistics, computer science): 8-12 credits
• Theoretical economics (micro- and macroeconomics, international economics, regional economics, economic history): 8-12 credits
• Business knowledge (business economics, corporate finance, marketing, accounting, management, human resources): 10-14 credits

Additional Information

For more information about the program, please refer to the Marketing Master's Program brochure (2023 fall semester edition, revised).