Program Overview

Introduction to Digital Finance Program

The Digital Finance program at Pusan National University offers a comprehensive curriculum that covers the fundamental concepts and applications of digital finance, including digital transformation, big data, AI, and blockchain.

Program Curriculum

The program consists of the following courses:

• (Introduction to Digital Finance)
• (Digital Transformation for Financial Industry)
• (Digital Customer Relationship Management)
• (Digital Transformation Case Analysis)
• (Financial Data Analytics)
• (Financial Data Mining)
• (Blockchain and Digital Asset)
• (Artificial Intelligence and Recommendation Systems)
• (Digital Finance and IT)
• (I) (Digital Finance Seminar(I))
• (II) (Digital Finance Seminar(II))

• (Design Thinking for Digital Finance)

• (Digital Marketing)
• (Digital Financial Analysis Modelling)
• (Digital Leadership and Transformation Cases)
• (Digital Credit Scoring System)
• (Digital Behavioral Finance)
• (Digital Project Management and Accounting)
• (Digital Derivatives)
• (Artificial Intelligence Analysis)
• (Digital Financial Regulation)
• (Thesis Research)
• (Special Research)

Course Descriptions

Introduction to Digital Finance

This course discusses the strategic application of digital transformation, big data, and AI in financial institutions to enhance competitiveness.

Digital Transformation for Financial Industry

This course covers the basic concepts and successful cases of digital transformation in the financial industry, including platform business and digital transformation strategies.

Digital Customer Relationship Management

This course explores the concept and application of digital customer relationship management, including customer acquisition, retention, and enhancement, as well as analytical customer relationship management techniques.

Digital Transformation Case Analysis

This course analyzes various digital finance business models and applies digital transformation strategies through case studies.

Financial Data Analytics

This course teaches basic data science skills, including data collection, integration, exploration, prediction modeling, and evaluation using R and Python.

Financial Data Mining

This course covers the main theories of financial data mining and the latest research in the field, including machine learning and artificial intelligence applications.

Blockchain and Digital Asset

This course introduces the concept and application of blockchain and digital assets, including cryptocurrency, NFT, and digital asset valuation and trading.

Artificial Intelligence and Recommendation Systems

This course explores the application of artificial intelligence in digital finance, including recommendation systems for financial products.

Digital Finance and IT

This course analyzes the trends of information technology over the past 30 years and explores the concepts and applications of emerging technologies, including big data, metaverse, AI, and blockchain.

Digital Finance Seminar (I) and (II)

These courses discuss successful cases and latest issues of digital finance in advanced countries and Korea, and explore strategies and implementation plans for digital finance in Korea.

Design Thinking for Digital Finance

This course teaches design thinking methodology and applies it to problem-solving in digital finance through case studies.

Digital Marketing

This course explores digital marketing strategies and practical applications using various digital media.

Digital Financial Analysis Modelling

This course teaches optimization techniques for financial decision-making and financial modeling, including simulation analysis.

Digital Leadership and Transformation Cases

This course analyzes digital transformation cases and explores digital leadership in the 4th industrial revolution era.

Digital Credit Scoring System

This course covers the theoretical process of credit scoring models and develops models through practice.

Digital Behavioral Finance

This course explores the basic theories of behavioral economics and finance, and applies big data to investment strategies.

Digital Project Management and Accounting

This course teaches modern digital project management and accounting, including time management, cost management, quality management, and human resource management.

Digital Derivatives

This course covers the basic theory of derivatives, including futures and options, and analyzes cases and develops investment strategies using big data.

Artificial Intelligence Analysis

This course teaches the principles and concepts of artificial intelligence and applies them to various functions in financial institutions.

Digital Financial Regulation

This course explores the regulation of digital finance and discusses desirable countermeasures.

Thesis Research and Special Research

These courses involve research and presentation of topics selected by students under the guidance of instructors.