Program Overview

Introduction to the Certificate Program in Digital Marketing

The University of Massachusetts Lowell offers a Certificate Program in Digital Marketing, designed to provide students with up-to-date knowledge of current digital marketing strategies and practices. This program prepares students for success in the modern, hyper-connected business landscape.

Program Overview

The Certificate Program in Digital Marketing is a 12-credit program that can be completed in 9 months. It is one of the most affordable tuition programs in the nation, with 24x7 tech support available to students.

Career Outlook

The career outlook for digital marketing professionals is promising, with a 16.8% increase in jobs expected by 2025. The median earnings for digital marketing professionals are $70,000 per year, with 757 annual openings.

Occupations

Graduates of the Certificate Program in Digital Marketing can pursue various occupations, including:

• Marketing Managers
• Market Research Analysts
• Marketing Specialists
• Web and Digital Interface Designers

Curriculum Outline

The program consists of 4 courses, totaling 12 credits. The required courses are:

• MKTG.3100 Digital Marketing (3cr)
• MKTG.4300 Social Media Marketing (3cr)

Students must also choose 2 elective courses from the following options:

• MKTG.4010 Advertising (3cr)
• MKTG.4070 Retailing (3cr)
• MKTG.4110 Marketing Analytics (3cr)
• MIST.4070 Electronic Business (3cr)

Course Descriptions

MIST.4070 Electronic Business (3cr)

This course covers digital commerce business concepts and hands-on work with cloud platforms like Amazon's AWS platform. Topics include digital marketing, web privacy and security, mobile computing, FinTech and mobile payments, cloud computing, and other emerging digital technologies.

MKTG.3100 Digital Marketing (3cr)

This course presents an overview of the growing field of digital marketing, offering opportunities for acquiring technical skills in performing vital daily marketing functions. Topics covered include search engine optimization, search engine marketing, online marketing, web analytics, email marketing, social media marketing, mobile marketing, legal and security issues, and online reputation management.

MKTG.4010 Advertising (3cr)

This course evaluates various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copywriting, scheduling, and budgeting are covered from the viewpoint of the marketing manager.

MKTG.4070 Retailing (3cr)

This course examines the strategic role of retailing in the distribution of consumer goods and services. Students gain insights into retailing concepts and practices and develop skills for building sustainable competitive retail strategies.

MKTG.4110 Marketing Analytics (3cr)

This course focuses on marketing strategies and tactics, with an emphasis on research methods and applications for strategy building and implementation.

MKTG.4300 Social Media Marketing (3cr)

This course presents how social media should be effectively used as a digital communication tool in diverse business contexts. Emphasis is placed on the effective uses of social media for enhanced customer relationship building and brand equity.

Undergraduate Certificate Requirements

Students enrolled in the certificate program must complete all courses and maintain a grade point average of 2.000 or better to earn the certificate. All certificate courses must be completed within a five-year period.

Tuition and Fees

Tuition for online programs is the same whether you live in-state, out-of-state, or outside of the U.S. The cost per credit is $385, and the cost per 3-credit course is $1,155. Additional costs include a term registration fee of $30 and a returned check fee of $30.

Admission Criteria

All applicants must submit an application, official transcripts, and official test scores (if required). Students must be admitted to a degree or certificate program to be eligible for most financial aid.