Program Overview

International Marketing Course

Course Description

This course provides a comprehensive view of marketing planning activity related to foreign markets. It aims to develop students' understanding of the various dimensions in a business enterprise that are influenced by marketing. Marketing is a leading, integrated activity that influences the enterprise as a whole. Understanding key trends in the global context and how they might affect a firm's marketing activity is fundamental for all employees, particularly marketers, executive management, and the leadership team, including the CEO, and managers at all levels in various functions of the company.

Prerequisites, Notes, and Instructor

• Prerequisites: MKTG.5010 Marketing Fundamentals, or permission of graduate program coordinator.
• Special Notes: If not currently matriculated in a Manning School of Business program, please contact the MBA staff for permission to take courses.
• Credits: 3
• Contact Hours: 3
• Instructor: Mehmet Talay

When Offered and Tuition

• Online Course
• 2026 Spring: Jan 20 to Mar 15
• Course Level: Graduate
• Tuition: $1965
• Note: There is a $30 per semester registration fee for credit courses.

Related Programs

• MBA
• M.S. in Accounting

General Information

Every effort has been made to ensure the accuracy of the information presented. However, the Division of Graduate, Online & Professional Studies reserves the right to implement new rules and regulations and to make changes of any nature to its program, calendar, procedures, standards, degree requirements, academic schedules, locations, tuition, and fees. Whenever possible, appropriate notice of such changes will be given before they become effective.