Master of Business Administration, Marketing
Lowell , United States
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Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Not Available
Duration
30 credits
Details
Program Details
Degree
Masters
Major
Business Administration | Management | Marketing
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
Master of Business Administration Program
The Master of Business Administration (MBA) program is a 30-credit program offered by the Manning School of Business.
Prerequisite Foundation Courses
The following foundation courses are required for students who do not have prior coursework in business:
- ACCT.5010: Financial Accounting (2 credits)
- FINA.5010: Business Financial Analysis (2 credits)
- MKTG.5010: Marketing Fundamentals (2 credits)
- POMS.5010: Operations Fundamentals (2 credits)
- MGMT.5010: Organizational Behavior (2 credits)
- MGMT.5110: Global Enterprise and Competition (2 credits)
- Prerequisites: ACCT.5010, FINA.5010, MKTG.5010, POMS.5010, MGMT.5010
Required Advance Core Courses
The following advanced core courses are required:
- ACCT.6010: Accounting Information for Management Decisions (3 credits)
- FINA.6010: Corporate Finance (3 credits)
- MKTG.6010: Analysis of Customers and Markets (3 credits)
- MIST.6010: Management Information Systems (3 credits)
- POMS.6010: Operations Management (3 credits)
- MGMT.6010: Managing Organization Design and Change (3 credits)
- MGMT.6910: Strategy Formulation and Implementation (3 credits)
Electives
Students can choose from various electives to complete the remaining 9 credits. If no option is chosen, students can take any 3 graduate-level business electives to earn a General Business Option.
Marketing Option Courses
The following courses are available for the Marketing Option:
- MKTG.6250: Digital Marketing (3 credits)
- MKTG.6300: Market Research (3 credits)
- MKTG.6700: International Marketing (3 credits)
- MKTG.6200: Sales Management (3 credits)
- MKTG.6350: Marketing Analytics (3 credits)
- MKTG.6150: Sustainable Marketing (3 credits)
- MKTG.6XXX: Marketing 6000-level elective (3 credits)
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