Program Overview

Program Overview

The program in question is the Big Data Management and Application major, which is a 4-year undergraduate program.

Program Description

The Big Data Management and Application major is based on the concept of "creating growth value for students" and has established a training model based on the career value chain. The program adopts a four-in-one teaching model, including case discussion, interpersonal interaction, skill training, and innovative practice. The program focuses on cultivating students' self-awareness, communication, and cooperation abilities, as well as their organizational and leadership skills.

Curriculum

The core courses of the program include:

• Management Science
• Economics
• Operations Research
• Statistics
• Big Data Analysis Technology
• Python Programming
• Java Programming
• Data Structure and Algorithm
• Database Principles and Applications
• Systems Engineering Introduction
• Decision Theory and Methods
• Econometrics
• Market Research Methods
• Management Information Systems
• Big Data Analysis Technology
• Big Data System Architecture
• Big Data Management Methods and Applications
• Big Data Visualization Analysis
• Machine Learning and Artificial Intelligence
• Data Mining and Business Intelligence
• Recommendation System Introduction
• Natural Language Processing
• Deep Learning

Practical Projects

The program includes several practical projects, such as:

• Python programming practice
• WKB team training
• Big data analysis foundation training
• Big data statistical analysis training
• Energy big data analysis training
• Comprehensive practice
• Innovation and entrepreneurship practice
• Graduation design

Degree and Duration

The program has a duration of 4 years and grants a Bachelor's degree in Management Science.

Career Prospects

Graduates of the program can work in government departments, enterprises, or institutions, engaging in big data management and governance, data mining and modeling, big data analysis and intelligent decision-making, and big data strategic planning. They can also pursue further studies in Management Science and Engineering or related fields.

Affiliated College

The program is affiliated with the College of Economics and Management.

Tuition Fees

The tuition fee for the program is ･14,600 per year, with an additional ･400 fee.

Application Deadline

The application deadline for the program is July 10, 2026.

Language of Instruction

The language of instruction for the program is Chinese.

Starting Date

The program starts on September 2026.