Program Overview

Introduction to the University Program

The China Renmin University School of Business is one of the top business schools in the country, and it is the earliest institution to offer management education in China. The school has a strong comprehensive discipline and is ranked among the top universities in China.

Program Overview

The Executive Education (EE) Center of the Renmin University School of Business offers two professional programs: Enterprise Management and Accounting. Each program consists of 15 courses, and the school has been providing continuing education opportunities to thousands of in-service personnel since 1998.

Course Introduction

The Enterprise Management program is designed to provide students with a comprehensive understanding of management theories and practices. The program consists of three modules: basic courses, directional courses, and public courses.

Basic Courses

The basic courses include:

• Management Principles
• Enterprise Strategic Management
• Marketing Management
• Financial Management Theory
• Language Foundation (English)
• Academic Norms and Paper Writing
• Management Economics
• Organizational Behavior Theory and Research Methods
• Human Resource Management
• Enterprise Accounting
• Theory and Practice of Chinese Characteristic Socialism

Directional Courses

The directional courses include five optional directions:

1. Enterprise Management Direction:
   • Operational Management
   • Business Model Design and Transformation
   • Capital Market Theory and Practice
   • Business Law
2. Human Resource Management Direction:
   • Personnel Quality Assessment
   • Labor Relations and Labor Law
   • Performance and Salary Management
   • Human Resource Development and Training
3. Financial Management Direction:
   • Financial Management
   • Financial Statement Analysis
   • Tax Planning
   • Enterprise Group Financial Control
4. Project Management Direction:
   • Project Management
   • Project Risk Management
   • Quality Management
   • Project Time Management and Cost Management
5. Marketing Management Direction:
   • Consumer Behavior
   • Brand Management
   • Market Research
   • E-commerce and Digital Marketing

Public Courses

The public courses include:

• Information Management
• Enterprise Internationalization
• Enterprise Culture and Business Ethics
• Leadership
• Risk Management
• Options and Corporate Finance
• Project Investment and Financing
• Project Bidding and Contract Management
• Channel Management
• International Trade Practice
• Tax Planning
• Financial Management

Program Value

The program has been well-received by students, with many praising the school's strong faculty, scientific curriculum, and excellent teaching management. The program has also been recognized for its ability to cultivate practical and applied management talents.

Program Evaluation

Many students have reported that the program has helped them improve their management skills, broaden their knowledge, and enhance their career development. The program has also been praised for its emphasis on case analysis, discussion, and decision-making training.

Program Objectives

The program aims to cultivate high-level management talents with a strong foundation in management theories and practices. The program is designed to provide students with a comprehensive understanding of management, including enterprise management, marketing management, financial management, and human resource management.

Admission Requirements

The admission requirements for the program include:

1. Supporting the Constitution of the People's Republic of China and abiding by laws and regulations.
2. Having a bachelor's degree and a bachelor's degree certificate, with more than three years of work experience.
3. Having a master's degree or above, with no work experience requirements.
4. Having a college degree, with the possibility of attending the program and obtaining a completion certificate.

Faculty

The program is taught by a team of experienced professors, including:

• 宋远方 (Song Yuanfang)
• 秦志华 (Qin Zhihua)
• 冯云霞 (Feng Yunxia)
• 李先国 (Li Xianguo)
• 韩冀东 (Han Jidong)
• 黄江明 (Huang Jiangming)
• 邓子梁 (Deng Ziliang)
• 赵晶 (Zhao Jing)
• 王保林 (Wang Baolin)
• 章凯 (Zhang Kai)
• 成栋 (Cheng Dong)
• 孙茂竹 (Sun Maozhu)
• 吴江华 (Wu Jianghua)
• 周禹 (Zhou Yu)
• 张瑞君 (Zhang Ruijun)
• 陈冠 (Chen Guan)
• 张雁 (Zhang Yan)
• 刘国山 (Liu Guoshan)

Conclusion

The Enterprise Management program offered by the Renmin University School of Business is a comprehensive and well-structured program that provides students with a strong foundation in management theories and practices. The program is designed to cultivate high-level management talents with a strong emphasis on practical and applied management skills.